Brand Executive

19 hours ago


Bengaluru, India Talent Leads HR Solutions Full time

Opening: 1 Nos.
- Job ID: 56499
- Employment Type: Full Time
- Reference:

- Work Experience: 1.0 Year(s) To 2.0 Year(s)
- CTC Salary: 5.00 LPA TO 5.00 LPA
- Function: Marketing / Advertising / MR / PR
- Industry: FMCG/Foods/Beverage
- Qualification: MBA/PGDM/MPM - Marketing
- Location:

- Bengaluru/bangalore
**Job Purpose**:
The position is responsible for the overall top-line and bottom-line target achievement in all geographies by focusing on the specific activities below. The product line involves any brand in our consumer care segment.

**Responsibility**:

- Execute the brand code for the brand / category in consideration.
- Execute and refine the brand architecture in view of the competition and market trends.
- Execute a new product funnel for the brand and the manager is responsible for clearing the stage gates for the new products.
- Responsible for executing building consumer insights for the brand.
- Effectively connect with the advertising teams to create collaterals to communicate the brand proposition.
- Execute Activations / BTL activities.
- Effectively design media campaigns and work with the agencies to develop them.
- Liaise with the sales team for effective deploying of BTL activities and monitor performance of schemes and trade activations.

**Skills/Qualifications**:

- MBA in Marketing
- Minimum 1 years’ of brand experience in FMCG food company

**Key Skills**:

- Brand Management
- Food


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