Performance Marketing Executive

5 days ago

Gurugram Haryana, India Thakral Clothing Pvt Ltd Full time

Role Overview

Key Responsibilities

Meta Ads (Facebook & Instagram):

- Plan, execute, and optimize paid campaigns across Facebook and Instagram.
- Create and test multiple ad creatives and copies for performance.
- Segment and retarget audiences using pixel data.
- Monitor key KPIs like ROAS, CTR, CPC, CPA, and drive performance improvements.
- Coordinate with the creative and design teams to ensure ad assets are in sync with brand tone.

Marketplace Ads (Amazon, Myntra, Flipkart, Ajio):

- Run sponsored ads, product display ads, and brand ads across all relevant marketplaces.
- Track ACOS, CTR, sales, and keyword performance.
- Analyze competitor ad strategies and optimize ad spends accordingly.
- Collaborate with the listing and cataloging team to optimize product visibility and ad performance.

Reporting & Analysis:

- Provide weekly and monthly reports with actionable insights.
- Track ad spend and maintain budgets across platforms.
- Recommend new strategies based on performance trends and industry benchmarks.

⸻

**Requirements**:

- 2-4 years of proven experience in Meta and marketplace advertising.
- Hands-on experience with Meta Ads Manager, Amazon Ads, and any other marketplace ad dashboards.
- Good understanding of fashion/eCommerce customer funnels.
- Analytical mindset with strong Excel/Google Sheets skills.
- Familiarity with tools like Google Analytics, Meta Pixel, UTM tracking, etc.
- Ability to work with creative, listing, and merchandising teams for campaign success.

⸻

Preferred Qualifications
- Experience with fashion or D2C brands.
- Certification in Meta/Facebook Blueprint or Amazon Ads is a plus.
- Strong communication skills and an eye for creative ad storytelling.

⸻

What We Offer
- A fast-paced, collaborative work environment.
- Opportunity to work with a growing fashion brand.
- Competitive salary + performance-based bonuses.
- Flexible working hours and work-from-home options.

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Language**:

- English (preferred)

Work Location: In person

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