Media Planner

1 day ago

Andheri Mumbai Maharashtra, India Smartags Full time

Job Title: Media Planner

**Location**: Mumbai, Maharashtra, India
**Department**: Media Planning
**Employment Type**: Full-Time
**Experience Level**: Mid-Level (3-5 years)

Job Summary

Key Responsibilities
- **Strategic Media Planning**: Develop comprehensive media plans that align with client goals, utilizing a mix of traditional and digital channels.
- **Audience Analysis**: Conduct thorough research to identify and understand target audience behaviors and preferences.
- **Budget Management**: Allocate budgets efficiently across selected media channels to maximize ROI.
- **Vendor Negotiation**: Engage with media vendors to negotiate rates, placements, and added value opportunities.
- **Campaign Execution**: Coordinate with internal teams and external partners to launch campaigns on schedule.
- **Performance Monitoring**: Track and analyze campaign performance metrics, making data-driven adjustments as needed.
- **Reporting**: Prepare detailed reports on campaign outcomes, providing insights and recommendations for future strategies.
- **Client Communication**: Maintain regular communication with clients to present plans, updates, and performance reports.Reddit+1USC Communication Management+1Job Search | Indeed

Required Skills & Qualifications
- **Educational Background**: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- **Experience**: 3-5 years of experience in media planning within an advertising agency.
- **Analytical Skills**: Strong ability to interpret data and translate insights into actionable strategies.
- **Communication**: Excellent verbal and written communication skills for client interactions and internal collaboration.
- **Technical Proficiency**: Familiarity with media planning tools and platforms (e.g., Nielsen, Comscore, Google Analytics).
- **Negotiation Skills**: Proven ability to negotiate effectively with media vendors.
- **Project Management**: Strong organizational skills to manage multiple campaigns simultaneously.

Pay: ₹30,000.00 - ₹60,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

Work Location: In person

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