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Performance Marketing Executive

2 weeks ago

Mira Bhayandar, India First Sight Full time

Performance Marketing Executive Job Description (2+years of experience)

Roles and Responsibilities
- Develop and oversee overall performance marketing strategy
- Create and manage Google Ad campaigns. (SEM)
- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimise all advertising campaigns for positive ROAS
- Manage paid listings on third party websites and media partners
- Manage Google Analytics to track and measure all marketing campaigns
- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

**Requirements**:
Google Ads, Facebook Ads, Ad Campaigns, Roas 4x