Performance Marketing Manager

1 day ago

Mira Road Mumbai Maharashtra, India Aeran Lab Ind Pvt Ltd Full time ₹ 3,00,000 - ₹ 3,60,000 per year

About Company:

AERAN LAB (I) PVT. LTD., is a leading pharmaceutical company of India, promoted by Dr.Sanjeev Agarwal,established in 2006 in the field of Diabetics, Arthritis, weight management, orthopedics,obstetrics/gynaecology and dentistry.Our goal is to help the community to lead healthy life by delivering quality products at affordable & accessible medication that satisfy urgent medical needs.

Performance Marketing Manager - Duties & Responsibilities

Strategy Development

  • Develop and execute performance marketing strategies to achieve business goals.
  • Define key performance indicators (KPIs) and set performance targets for marketing campaigns.

Campaign Management

  • Manage and optimize paid marketing campaigns on platforms such as Google Ads,Facebook Ads, Instagram, and LinkedIn.
  • Ensure campaigns are aligned with overall marketing objectives and brand guidelines.

Data Analysis and Reporting

  • Analyze campaign performance data to identify trends, insights, and areas for improvement.
  • Provide regular performance reports to senior management, highlighting key metrics and ROI.

Budget Management

  • Allocate and manage the marketing budget effectively to maximize ROI.
  • Track and report on spending to ensure campaigns remain within budget.

Collaboration

  • Work closely with creative and content teams to develop compelling ad creatives and messaging.
  • Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.

Market Research

  • Stay updated on the latest digital marketing trends, technologies, and best practices.
  • Conduct competitive analysis to identify opportunities and threats in the market.

Qualifications :

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 2-3 years of performance or digital marketing experience.
  • Proven experience managing and optimizing campaigns on Google Ads, Facebook Ads, and other digital platforms.
  • Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel).
  • Excellent understanding of SEO, SEM, PPC, and other digital marketing strategies.

Office Timing : 10A.M to 7 P.M

Monday to Saturday

Job Type: Full-time

Pay: ₹22, ₹30,000.00 per month

Benefits:

  • Internet reimbursement

Application Question(s):

  • Where do you Live in Mumbai?

Experience:

  • Performance marketing: 2 years (Required)

Work Location: In person

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