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Executive - Brand Strategy

2 weeks ago

Andheri Mumbai Maharashtra, India Stay Vista Full time

**About the Role**: Shape a company’s outward image by uncovering consumer insights and delivering innovative marketing campaigns to raise brand awareness.

**Location**: Andheri, Mumbai

**Responsibilities**:

- Primary and secondary research to analyse and map the category, competition and consumer
- Strategize to create viable solutions for brand problems
- Brand custodian to maintain brand consistency across channels
- Liaison with the internal and external stakeholders for creative assets creation
- Ideate and innovate to constantly enrich the consumer experience
- Execution of day to day operational requirements of the brand
- Build influencer partners for StayVista, manage communications and coordinate, - end to end
- reach out, close relevant influencers, and track success of the campaigns.
- Relationship building for long term partnerships. Identifying and building partnerships with key online influencers
- Approach and build strong relationships with the BFSI Brands. Create new initiatives that drive product sales revenue - track closure of leads, opportunities & sales
- Ideate & work on other branding categories

**Required Skills**:

- Ability to develop brand and marketing strategies and communicate recommendations
- Excellent understanding of the full marketing mix and up-to-date with latest trends and marketing best practices
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and decision making skill
- Strong interpersonal skills with the ability to collaborate and manage with other stakeholders.
- Ability to deliver results under pressure and within the deadline.
- Strongly inclined to do high-quality and impactful work in a dynamic environment.

**Qualification and Experience**:

- A Bachelor's/ Master's degree in marketing or a related field with a minimum of 2 year of experience in marketing