Brand Strategy

14 hours ago

Mumbai, Maharashtra, India Zydus Healthcare Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Description:

I. Partner with Marketing teams across various BUs to create best practices and alignment of strategies in areas of the

Marketing function - Create marketing programs to increase marketing excellence and capabilities - Partner with BU Heads to develop a plan, and ensure achievement of priorities through superior performance of marketers - Provide guidance around ME strategy implementation

II. Strengthen and maintain the internal marketing processes of the organization - Identify critical core marketing processes, practices and expertise required to drive business performance - Prepare best in class brand planning, new launch templates which can be adopted by PM, GPM and MMs - Create "Launch Playbook" comprising best practice in end-end launch management

III. Pro-actively support business in developing strategies across Patient Continuum of Care for key brands - Internally collaborate with multiple BUs to ensure integrated brand programs are designed for all high investment, focus brands - Monitor brand performance, execution and measure effectiveness of in-clinic and out-clinic initiatives - Collaborate with businesses to evaluate intervention points across CoC and focus on creating differentiated strategies for key brands through: a. Leading therapy and disease shaping initiatives. Understand levers for significant market growth (based on patient funnel) b. PLC Management c. Upgradation of treatment protocols

IV. Design marketing research agenda for key projects - Firm up market research plan for key projects - Manage research agencies for designing project protocols, scope of work, etc. VI. Ensure support in designing Digital Marketing Initiatives - Work closely with Digital Marketing Team to drive CRM, Web Marketing initiatives - Drive Closed Loop Marketing through tech enabled services - Focus on increasing engagement through innovative digital services by mapping gaps across customer journey

Mandatory Skills : -

Good understanding and hands-on experience of using various databases - Good presentation skills and ability to independently conduct secondary & primary research - Good project management skills - Good communication, networking, and interpersonal skills to connect with internal and external stakeholders - Ambitious and Self-driven

- B.Pharm + MBA from reputed Institute - Overall experience of 4 to 7 years preferably in pharmaceutical brand management.

- Preferably 2 years of functional experience in a strategy role

  • Brand Strategy

    1 week ago

    Mumbai, Maharashtra, India 3ioNetra | Spiritual Tech Full time ₹ 12,00,000 - ₹ 15,00,000 per year

    Senior Manager – Brand StrategyLocation: On-site | Bandra East, BKC, MumbaiExperience: 8–10 YearsCTC: ₹12–15 LPAAbout 3ioNetraAt 3ioNetra, we are on a mission to create innovative solutions that inspire, connect, and engage. Our culture thrives on creativity, collaboration, and a shared passion for excellence. We're now looking for a dynamic Brand...

  • Brand Strategy

    3 days ago

    Mumbai, Maharashtra, India Capgemini Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Since June 2021, frog is part of Capgemini Invent . frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We're inventing the future of customer experiences by delivering market-defining business models, products, services, brand...

  • Brand Strategy Manager

    2 weeks ago

    Mumbai, Maharashtra, India Lodha Group Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role: Brand StrategyLocation: MumbaiKey Responsibilities:-Develop and refine brand frameworks.-Drive brand innovation agenda.-Lead market/competitor analysis and translate insights into actionable strategies.-Integrate AI into analytics, brand tracking, and customer experience.-Ensure cross functional alignment across marketing, design, and sales.-Track...

  • Brand Strategy Professional

    15 hours ago

    Mumbai, Maharashtra, India Capgemini Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. Were inventing the future of customer experiences by delivering market-defining business models, products, services, brand...

  • Brand Strategy- Intern

    1 week ago

    Mumbai, Maharashtra, India Conran Design Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Role OverviewBrand Strategist Intern at CDG are thinkers and doers who take ownership in translating data and the world around them into meaningful insights and actionable recommendations for clients. They apply analytical rigor, critical thinking, and creativity to solve complex brand and marketing issues. Working as part of a wider team, they review data,...

  • Brand Communication and Strategy Manager

    1 week ago

    Mumbai, Maharashtra, India ACME SERVICES PRIVATE LIMITED Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Brand & Communication Strategy Development with Quality StewardshipCo-develop brand positioning, communication frameworks, and content strategies in alignment with the brand vision.Own the translation of strategy into creative briefs, messaging guidelines, and storytelling structures.Review all communication assetsverbal and visualfor alignment, consistency,...

  • Head Brand Strategy And Marketing

    1 week ago

    Navi Mumbai, Maharashtra, India Ranchpride Agrocomm Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title: Head Brand Strategy & Creative Marketing (FMCG/D2C)Location: Vashi, Navi MumbaiExperience: 812 years (FMCG / D2C mandatory)Employment Type: Full-Time (Permanent)Joining: Immediate / As per notice periodAbout YumleysYumleys is a leading premium dry fruits and nuts brand, known for global sourcing, quality processing, and strong customer focus. We...

  • Head Brand

    2 days ago

    Mumbai, Maharashtra, India, Maharashtra equentis Full time

    What is the role?We are looking for a brand strategy leader who will work closely with the senior leadership team toestablish and chart out the overall brand communication, content marketing strategy and its tactical execution adhering to marketing goals that result in driving brand awareness and profitable growth.The incumbent will be a creative leader with...

  • Brand Strategy Associate

    4 weeks ago

    Mumbai, Maharashtra, India Publicis Health Full time

    Health Strategy – Powering the Future of Healthcare (Generic JD) Location: Mumbai Experience: 1–4 years Type: Full-time Who we are: We are a fast-growing, impact-driven team shaping the future of healthcare strategy across India and global markets. From consumer health and pharma to life sciences and med-tech, we work at the intersection of insight,...

  • Brand Strategy Associate

    1 week ago

    Mumbai, Maharashtra, India Publicis Health Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Health Strategy – Powering the Future of Healthcare (Generic JD)Location:MumbaiExperience:1–4 yearsType:Full-timeWho we are:We are a fast-growing, impact-driven team shaping the future of healthcare strategy across India and global markets. From consumer health and pharma to life sciences and med-tech, we work at the intersection of insight, innovation,...