Qualitative Researcher

7 days ago

Mumbai, India Mullen Lowe Lintas Full time

We are looking for Qualitative Researchers/ Brand Planners with 5+ years of experience.

**Role & responsibilities**
1. Inspirational Creative Brief - The Brand Planner is responsible for providing the strategic direction and inspiration for the creative solution to the Clients communication need. It is the Brand Planners responsibility to create an interesting, distinctive solution which is both strategically sound and creatively fertile (demonstrated by thought starting points). The Brand Planner must write an inspirational brief to encapsulate it and brief the Creative team accordingly.

2. Strategic Persuasion - The Brand Planner must bring to bear their persuasive skills, quality of argument and experience to sell their strategy to their colleagues.

3. Developing and Evaluating Ideas - Inspiration does not stop at the briefing. It is the Brand Planners responsibility to feed the creative process with further insight and stimulus and to provide feedback on embryonic ideas to ensure effectiveness. The Brand Planner is responsible for the effectiveness of the agency's work and should he or she have grounds to doubt the quality of the agency recommendation regarding its fitness for purpose they are duty bound to speak up and address it first with their Brand Planning Heads, Creative and Account team but with CEO and Chairman if necessary

4. Impartial Championing of Ideas - The Brand Planner is the one person who must be seen by the client to provide impartial, informed appraisal of the work, from conception to in-market evaluation. The Senior Brand Planner must ensure the proper use of research (esp. external) in developing and testing the execution and must protect it from ill-founded criticism.

5. Client Counsel - The Brand Planner is the brand owner the key point person with the Client for strategy and he/she should provide the Client with upstream advice on how to improve their brands competitive advantage.

6. Context and Channel Solutions - The Brand Planner will provide the strategic inspiration for the context solution and actively seek to promote holistic communication solutions and ensure that a consistent strategy adheres throughout.

7. Problem Biased Thinking Champion - The Brand Planner is responsible for actively promoting Lowes strategic approach and associated Toolkit and incorporating it into the Agency’s core offering on their accounts.

1. 5+ years of experience in brand planning.

2. Consumer Insight - The Brand Planner must have a knowledge of their target consumer that goes beyond statistical descriptions or ‘illustrative’ pen portraits.

4. The Brand Planner should have a good working knowledge of principles and practices in other areas of the marketing mix - pricing, packaging, brand architecture, NPD, retail etc.

5. Planner must have a sound understanding of research principles and techniques (quantitative and qualitative) and be able to recommend their use accordingly.

**Salary**: Up to ₹1,500,000.00 per year

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Mumbai Suburban, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- total work: 5 years (required)

**Speak with the employer**
+91 8291228917

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