Research Strategist

5 days ago

Mumbai, India Unnati Full time

**Research Strategist| Data Analytics Company for Qualitative Insights**

**Experience**:
**1.0 - 3.0 Years** |
**CTC**:
**Confidential** |
**Functional Area**:
**Any** |
**Industry**:
**Any** |
**Location**:
**Mumbai, Maharashtra**

**About the Company**:
In today’s data-dominant corporate world, our client acts as a data analytics platform delivering in-depth analysis by focusing on being time and cost
- efficient. They focus on problem areas such as market positioning, communication strategy, product innovation, campaign optimization, etc. Headquartered in New York, they also have their offices in India and UAE. They serve a variety of industries such as Automotive, Financial Services, Healthcare, Consumer Goods, etc. Their clientele includes HERSHEY’S, Abbott, Ford, Pepsico, Philips, Reckitt, etc.

**Skills**:Market research, Brand Health, Campaign Tracking, Category Exploration, Ethnographies, Trend Scoping, research, Research Strategist

**About the Job**

As a Research Strategist, you will be working in a research team that will undertake primary market research assignments for multiple global clients across different sectors like FMCG, Media, Consumer Durables, Healthcare, Automotive, BFSI etc.

What you will do:

- Using state-of-the-art conversational research techniques to plan and execute primary market research projects to meet the specific client objectives
- Synthesizing and communicating of primary research findings into actionable insights according to the client’s objectives
- Undertaking projects ranging from Brand Health, Campaign Tracking, Category Exploration to Ethnographies and Trend Scoping
- Successfully managing multiple research projects simultaneously, all in different design/ analysis stages

What you need to have:

- MBA in Marketing or MA in Psychology/ Sociology/ Philosophy/ Social Anthropology
- 1-3 years of experience in a primary qualitative market research agency (PREREQUISITE)
- Hands-on experience in primary qualitative market research
- Demonstrable and thorough knowledge of all aspects of qualitative research
- research design, moderation, transcript analysis, insight mining and final presentation development
- Excellent command over English language

**Employment Type**:
**Full time regular** |
**Working Days**:
**Mon - Fri** |
**Work Timings**:
**Regular Day Shift** |
**Education**:
**Any Graduation

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