SoCheers - Brand Strategist

1 day ago

Mumbai, India SoCheers Infotech Private Limited Full time

Description:About the RoleWe are looking for a Brand Strategist who lives and breathes brands, storytelling, and digital culture.The ideal candidate is a creative thinker with a deep understanding of marketing strategy, audience psychology, and brand behavior in the digital ecosystem.You will be responsible for conceptualizing, strategizing, and leading end-to-end brand campaigns that resonate with consumers and deliver measurable impact.Key Responsibilities (KRA):- Lead strategic thinking and creative direction for brand campaigns across digital, social, and traditional platforms.- Interpret client briefs to identify core objectives and translate them into compelling, insight-driven campaign strategies.- Conceptualize and present innovative campaign ideas, brand narratives, and go-to-market plans.- Drive the end-to-end process for new business pitches from ideation, research, and positioning to pitch presentation and creative sample execution.- Collaborate with cross-functional teams including content, design, film, outreach, and media to ensure integrated campaign delivery.- Conduct in-depth research and analysis on consumer behavior, market trends, category dynamics, and competitor activities.- Develop actionable insights and brand strategies based on research findings and data interpretation.- Craft strong brand positioning and communication frameworks that align with client goals and audience expectations.- Lead and facilitate brainstorming sessions to inspire innovative thinking across teams.- Mentor and guide junior strategists, helping them develop strong analytical and creative thinking skills.- Monitor and evaluate campaign performance and derive learnings for future strategy development.- Stay up to date with emerging trends in marketing, digital storytelling, influencer culture, and consumer engagement.- Build strong client relationships by communicating strategy clearly and presenting compelling creative rationales.Required Skillsets:- Bachelors or Masters degree in Business Marketing, Advertising, Communication, or Media Studies.- 4-7 years of experience in brand strategy, creative planning, or marketing strategy within an advertising, digital, or media agency.- Strong understanding of digital ecosystems, consumer insights, and brand positioning.- Proven experience in leading pitch presentations, campaign strategy, and cross-functional collaboration.- Excellent storytelling, presentation, and communication skills.- Deep curiosity about consumer psychology, market behavior, and cultural trends.- Proficiency in research methodologies, competitive analysis, and strategic frameworks.- Ability to translate data and insights into creative strategies that deliver measurable results.- Experience managing and mentoring a team of junior strategists or planners.- Exceptional organizational and multitasking skills with an eye for detail.- Creative mindset with a passion for innovation and continuous learning in the advertising space (ref:iimjobs.com)

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