Digital Marketing Executive

2 weeks ago


Bidhannagar Kolkata West Bengal, India Weavers Web Solutions Pvt. Ltd Full time

**Job Title**: Digital Marketing Executive

**Experience Required**: 4+ Years
**Location**:Kolkata
**Employment Type**: Full-Time
**Industry**: Information Technology

**Key Responsibilities**:

- Develop, implement, and manage SEO strategies (on-page & off-page)
- Conduct keyword research, competitor analysis, and content optimization
- Handle all Social Media Optimization (SMO) activities across platforms (Facebook, LinkedIn, Twitter, Instagram, etc.)
- Plan and execute digital marketing campaigns to increase brand visibility and lead generation
- Monitor and report on SEO and SMO performance using tools like Google Analytics, Search Console, SEMrush, etc.
- Stay up to date with the latest SEO and social media trends, algorithm changes, and best practices
- Collaborate with content, design, and web development teams to optimize user experience
- Analyze data and provide insights to improve campaign performance

**Key Requirements**:

- Bachelor’s degree in Marketing, Digital Media, or a related field
- Minimum 4 years of hands-on experience in SEO & SMO
- Solid understanding of search engine algorithms and ranking methods
- Experience with website analytics tools (Google Analytics, Ahrefs, SEMrush, etc.)
- Strong understanding of social media platforms and content trends
- Excellent written and verbal communication skills
- Ability to manage multiple projects and meet deadlines

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹45,000.00 per month

**Benefits**:

- Health insurance
- Paid sick time
- Paid time off
- Provident Fund

Schedule:

- Day shift
- Fixed shift
- Monday to Friday
- Weekend availability

Work Location: In person


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