PPC Executive

4 days ago


Salt Lake Kolkata West Bengal, India The Pephouse Full time

**Key Responsibilities**:

- Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels.
- Monitor and analyze campaign performance to ensure ROI, ROAS, CPL, and CPA goals are achieved.
- Conduct keyword research, ad copy creation, and audience targeting strategies.
- Manage campaign budgets effectively, ensuring efficient allocation and utilization.
- Collaborate with the creative and content teams to develop high-performing ad creatives and landing pages.
- Track, measure, and report campaign performance with actionable insights and recommendations.
- Stay updated with industry trends, tools, and best practices to identify growth opportunities.
- A/B test ad creatives, targeting strategies, and landing pages to improve results.
- Work closely with clients and internal stakeholders to align campaigns with business objectives.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of proven experience in performance marketing or digital advertising.
- Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Ads, and other digital platforms.
- Experience with tools such as Google Analytics, Tag Manager, and other performance tracking tools.
- Excellent analytical and problem-solving skills with a data-driven mindset.
- Proficiency in campaign optimization, bidding strategies, and budget management.
- Strong communication and collaboration skills.
- Certification in Google Ads / Meta Blueprint will be an added advantage.

Work Location: In person


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