Associate - Content and Social Media

2 weeks ago

Gurugram Haryana, India Lattice Technologies Pvt Ltd Full time

**About us**:
1Lattice is a 360-degree business decision support partner with a tech-enabled services stack of data, people network, and custom research. Powered by advanced tech tools and unique data-gathering approaches, 1Lattice is an integrated product suite to make decisions smartly, right from Inputs to Validation to Execution to Measurement. 1Lattice works with clients and partners globally, helping clients solving a wide variety of organizational and business challenges through actionable research-led insights.

**Responsibilities**:Be the Lattcian brand custodian ensuring the messaging and brand identity is consistent and engaging while creating interesting B2B content.
- Create and execute social media calendars: Develop social media strategies and create content calendars to drive brand awareness, engagement, and lead generation. Plan, schedule, and publish compelling content across various social media platforms while maintaining a consistent brand voice.
- Proofread and QC newsletters and reports: Review and edit newsletters and reports to ensure accuracy, clarity, and adherence to brand guidelines. Collaborate closely with the design team to ensure timely delivery of intellectual property (IP) by providing necessary inputs and revisions.
- Update and enhance website content: Regularly update and enhance the content on the company's website to ensure accuracy, relevance, and alignment with the brand. Collaborate with different teams to gather information and make necessary updates to keep the website content fresh and engaging.
- Devise social media campaigns and drive engagement: Develop and implement innovative social media campaigns to increase brand visibility and engagement. Analyze social media metrics and trends to identify opportunities for improvement and devise strategies to drive audience engagement and growth.
- Work with HR team to drive employer branding and planning/ executing internal communications plan

**Requirements**:

- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience in content creation and social media management.
- Exceptional writing, editing, and proofreading skills.
- Strong knowledge of digital marketing and social media platforms.
- Proficient in using content management systems and social media management tools.
- Creative thinker with the ability to develop engaging content strategies.
- Excellent communication and interpersonal skills.
- Detail-oriented with a focus on delivering high-quality content.
- Ability to multitask and manage multiple projects simultaneously.
- Familiarity with the consulting industry or professional services is a plus.

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