Gm - Consumer Insights

4 days ago

Mumbai, India Vodafone Idea Full time

Job Req ID: 36046- Location: Mumbai, IN- Function: Marketing/Digital- About:
**Role**

GM - Consumer Insights General Manager

**Job Level/ Designation
M3

**Function / Department**

Brand & Consumer Insights

**Location**

Mumbai

**Job Purpose**

The Consumer Insights General Manager is the go-to person for all consumer research conducted in relation to NPS Brand Track and customer satisfaction and all ad hoc research. He/she is responsible for speedy execution of projects and linking Insights together from multiple sources with passion. The role encompasses both continuous and ad-hoc studies in relation to these verticals. He/she would also guide Circles on execution of similar projects to meet business challenges.

In order to be able to execute the role appropriately, the person should have the skillset to take briefs, understand business challenges, be able to convert the challenge into a research objective, make decisions on appropriate methodologies, and guide the research agency to do the appropriate analysis that helps the business gain insights that can be converted into actions.

**Key Result Areas/Accountabilities**
- The Consumer Insights General Manager is expected to be responsible for all market research undertaken across Vodafone Idea across the Corporate teams and across all circles in relation to NPS and customer satisfaction, across all customer segments. He/she would be involved in all continuous, ad-hoc and Circle level researches and be in a position to deliver them as Insights.
- The projects responsibilities would encompass:

- Management of NPS and customer satisfaction (both customers & channel partners)
- Management of data/ internal metrics and Analytics work on role of communication
- Ad-hoc briefs in relation to competition
- Assist Insights leadership on Strategic researches
- Identify new research techniques which can be leveraged for fostering insights

Assist to connect Insights across studies and multiple sources

**Core Competencies, Knowledge, Experience**
- Having at least 5-6 years of experience with Market research agencies
- Having experience on continuous studies like Tracks, Satisfaction Surveys, Panels, etc.
- Having the ability to sift through qualitative studies to identify key insights
- Experienced in connecting research findings to business actions
- Ability to get the best out of agency partners
- Some telecom/ retail audit experience in the past will be and added advantage

**Must have technical / professional qualifications**

Must have technical / professional qualifications:

- MBA (Marketing) or M.Sc. Statistics
- Core market research experience
- Experience in both quantitative and qualitative research
- Experience with agency
- Agency - TNS / Nielsen / MB / IMRB / Ipsos / GfK/ Modulus
- Client - FMCG / Banking / Telecom / Durables

**Years of Experience**

10 - 12 years

**Industries to look from**

Market research organizations

Insights function across various organizations (priority being FMCG, Alco beverage, Telco)

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