Consumer Insights Specialist

4 days ago

Mumbai, Maharashtra, India foundit Full time

About the Role

We are seeking a passionate
Consumer Insights Specialist
to join our team. In this role, you will leverage your market research expertise—especially in qualitative research—to understand consumer behavior, design and conduct questionnaires, and derive actionable insights that drive business strategy.

Key Responsibilities

  • Design and execute
    questionnaires
    , surveys, and interview guides to collect qualitative and quantitative data.
  • Conduct consumer research studies—focus groups, in-depth interviews, surveys—to uncover consumer motivations, attitudes, and behaviors.
  • Analyze data using statistical tools and qualitative techniques to generate meaningful insights.
  • Synthesize findings into clear, actionable insights that inform marketing, product, and branding strategies.
  • Monitor market trends, competitive dynamics, and consumer behavior to support strategic planning.
  • Prepare reports, presentations, and dashboards to communicate insights to cross-functional stakeholders.
  • Collaborate closely with marketing, product, and sales teams to ensure insights are integrated into business decisions.

Required Qualifications & Skills

  • Proven experience in
    market research
    and
    qualitative research methods
    (e.g., interviews, focus groups).
  • Strong ability to design and conduct
    questionnaires / surveys
    that yield reliable and actionable data.
  • Experience in
    data analysis
    (both qualitative and quantitative), including extracting insights, recognizing patterns, and interpreting results.
  • Excellent written and verbal
    communication skills
    , with the capability to present complex data as simple, compelling stories.
  • Highly curious, detail-oriented, and intellectually rigorous; able to ask deep questions and probe for underlying consumer drivers.
  • Proficiency in research tools and software (e.g., survey platforms, data analysis tools like Excel, SPSS, or similar) is preferred.
  • Bachelor's degree in Marketing, Business, Psychology, Sociology, Statistics, or related discipline.

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