Consumer & Market Insights Manager

7 days ago

Mumbai, Maharashtra, India Ketto Online Ventures Pvt Ltd Full time

If you're the kind of person who asks "why" a lot, loves solving puzzles, and has a knack for making the complex feel simple, this role is for you. We're looking for a self-starter with a curious mind who thrives in fast-moving environments and brings insights to life with clarity and charm.

Key Responsibilities

  • Own and lead all consumer insight studies within the organisation – from design to delivery
  • Solely lead and manage all projects - including the study architecture & methodology, discussion guide and questionnaire design, analysis frameworks, and report development
  • Conduct and moderate IDI's, dyads, triads, mini focus groups, and focus groups with users, as well as individual interviews with healthcare professionals (HCP)
  • Review data, modulate pre-read, present findings and recommendations to create clear & meaningful study reports with conclusions – for actionables that influence GTM strategy, brand positioning, messaging, communication tonality, persona identification, brand development and HCP engagement
  • Identify touchpoints, motivations, barriers, behaviours, and key influence moments across their transformation journey
  • Set up consumer panels and communities for continuous research activities
  • Conduct deep competition mapping on an ongoing basis, to evaluate competitor offerings, positioning, pricing, product experience and user perceptions
  • Track emerging global trends, category shifts, and competitive activities relevant to GLP-1 brands and weight-loss programs
  • Lead & manage quarterly brand health studies with partner market research agencies
  • Ensure all research processes, quality checks, and timelines are adhered to for every project

Who you are

  • Self-starter and a brilliant storyteller
  • Strong communication and stakeholder management skills to ensure easy cross-functional collaboration
  • 3-5 years of experience in Market Research agencies
  • Worked on Healthcare, pharma, fitness, wellness brands in the past would be preferable
  • Strong project management skills, with the ability to lead end-to end projects
  • Proven capability in conducting & managing end-to-end Qualitative research projects
  • Ability to translate complex research findings into actionable insights for internal stakeholders and provide strategic narratives for senior leadership

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