CPW Analyst II, Consumer Insights

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India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success.

Job Description:

Job Title

Analyst II, Consumer Insights

About General Mills

We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we've been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out

General Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services.For more details check out

Job Overview

The future of food will be created by those who best anticipate evolving consumer behavior. Consumer & Market Insights (CMI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.

Our mission in CMI 'globally' is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.

We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.

CMI in General Mills India Center is a part of General Mills Strategy and Growth Organization, working as extensions of Consumer Insights and Commercial Measurement and Revenue Analytics central organizations, to deliver insights and analytics across all our GMI business segments i.e. North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI's JV with Nestle).

We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.

We are seeking a curious, analytical, and motivated Analyst II – Primary Research to join our CI team within the Consumer Insights function at General Mills India Center. The Consumer Insights team leads in-house consumer research, mainly primary quantitative to understand and interpret consumer behavior. We are looking for an individual to work closely on the in-house quantitative. Someone who loves using data to tell stories and deeply understand stakeholder' needs and the business requirements to provide strategic insights. The role holder should be able to apply research methodologies effectively, manage global projects end to end, able to multi-task, demonstrate strong cross-functional collaboration and establish oneself as a trusted advisor to stakeholders.

Key Accountabilities

Project management and execution

• The candidate will be accountable for end-to-end project management which includes –

Should be able to design and execute methodologies that involve (For Quant specify: Concept test, Product test, Brand tracking, Ad testing. Maxdiff, Conjoint analysis, Creative evaluation, Usage and attitude studies, segmentation etc.

o Gaining expertise in using the tools developed in-house and by external vendors

o Multitasking and managing multiple research projects end to end i.e. from designing a questionnaire, programming survey, discussion guides to analysis the data and reporting

o Developing knowledge and skills required to apply advanced statistical techniques in order to identify patterns and trends from the data.

• Should be able to create a story out of the insights using compelling narratives, visuals, and data-driven evidence

• Should be able to proactively learn and apply new tools to find unique solutions to the business questions

Vendor management

• The candidate must partner with external research agencies and ensure projects are completed within agreed timelines and as per agreed quality standards

Stakeholder management

• Should proactively connect with internal stakeholders to understand their requirements, and suggest appropriate research methods to fulfill those requirements with minimum manager supervision

• Become a trusted advisor and the go-to person for the internal stakeholders, when they need guidance on answering research questions

• Is able to effectively communicate key findings to the stakeholders and the leadership team in meetings

Minimum Qualifications

• 4 - 6 years of relevant market research experience including experience in client management, questionnaire design, data analysis and reporting

• Master's degree or MBA with specialization in Marketing or Market research

• Must have strong written and verbal communication skills to effectively interact with stakeholders and team members

• Should have experience in different research methodologies like

(For Quant specify: Concept test, Product test, Brand tracking, Ad testing. Maxdiff, Conjoint analysis, Creative evaluation, Usage & attitude studies, Segmentation etc.

• Must be able to multitask and effectively manage multiple stakeholders, vendors and projects together

• Should possess strong time management, teamwork, critical thinking, analytical, and influencing skills

Prred alifications

• Led/ Worked on multi country primary research - Quantitative studies.
• Worked at leading market research agency like Kantar or Ipsos
• Has experience working with cross-functional teams
• Experience on working with CPG industry and global markets will be an added advantage

Minimum Qualifications ADDITIONAL DETAILS

• Work Location à Mumbai, India
• Shift timings à 11am to 8pm
• Hybrid/ In-office à Hybrid
• Role reports to à Manager, Consumer Insights