Agm - Marketing Analytics

10 hours ago


Chennai, India Vodafone Idea Full time

Job Req ID: 38381- Location: Chennai, IN- Function: Marketing/Digital- About:
**Role**

**Business Analyst - Product & Services
**Job Level/ Designation
M2

**Function / Department**

Marketing

**Location**

Chennai, TN

**Job Purpose**

Marketing analytics

**Key Result Areas/Accountabilities**
- Proven analytical background. Able to get to actionable insights
- Demonstrated ability to manage and prioritize multiple projects with competing prrities.
- Should have strong experience in telecom domain.
- Should have an excellent knowledge and hands on working experience on database structures
- Should have expert level knowledge of SQL & Advance excel and MS Access. SAS (preferable)
- Should have hands on working experience and knowledge of Cognos
- Should be a quick learner and adapt to other reporting/ analytical tools that are in use in VIL
- Strong communication/interpersonal skills. Will need to interact with multiple stakeholders across multiple functions effectively for gathering inputs and sharing insights

**Core Competencies, Knowledge, Experience**

**Standard analytics & reports**
- Tracker with key KPIs highlighting the business trends in a single report
- Business vertical report (KPI and revenue reporting)
- Daily, Weekly, Monthly tracking of various KPI’s highlighting key trends and movements.
- 360 degree view of business KPI’s through regular reports and trackers
- Reporting to enhance and improve business and revenues
- Reporting and highlighting circles, KPI’s which is creating max impact of business functioning and to take corrective action on time

**Ad hoc analytics & reports**
- Pull out the data as per the requirement for any new product/ intervention/ deep dive and share insights in precise, understandable formats with key stakeholders
- Adhoc reports to be delivered on defined frequency and on time

**Must have technical / professional qualifications**

Graduate from a good institute, preferably with strong exposure to computers, analytics
- Strong formal education / certification in analytical courses focused on SQL, database structures and management, data analytics

Minimum 3-5 Years of work experience as a Business analyst


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