Media Buyer

17 hours ago

Remote, India Fx Retina Full time

**Job Title**: Media Buyer - Work From Home
**Company**: Fx Retina

**Location**: Remote / Work From Home

**Job Type**: Full-Time
**Salary**: ₹15,000 - ₹30,000/month (based on experience)

**About the Company**:
Fx Retina is a dynamic digital marketing agency specializing in performance marketing, lead generation, and e-commerce growth strategies. We manage high-budget campaigns for national and international clients, delivering real results with data-driven decision-making.

**Job Overview**:
**Key Responsibilities**:

- Monitor ad performance, analyze key metrics (CPC, CTR, ROAS, CPA), and adjust strategies accordingly.
- Conduct A/B testing on creatives, audiences, and placements to maximize performance.
- Collaborate with design and content teams for ad creatives and landing pages.
- Track budget pacing and ensure campaign profitability.
- Report performance insights weekly/monthly to internal teams or clients.

**Requirements**:

- Minimum **1 year of experience** in media buying or performance marketing.
- Hands-on experience with Facebook Ads Manager and/or Google Ads.
- Strong analytical skills with proficiency in Excel, Google Analytics, and reporting tools.
- Knowledge of targeting strategies, retargeting, funnel structures, and attribution models.
- Ability to work independently and manage multiple ad accounts.
- Excellent communication and time management skills.

**Preferred Qualifications**:

- Experience with e-commerce or lead generation campaigns.
- Understanding of UTM tracking, pixels, and conversion APIs.

**What We Offer**:

- 100% remote work flexibility.
- Exposure to diverse industry verticals and ad budgets.
- Growth opportunities with performance-based incentives.
- Friendly, transparent, and learning-oriented work culture.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹30,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid sick time
- Paid time off
- Work from home

Work Location: Remote

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