Performance Marketing

1 week ago

Bengaluru, India Giva Full time

**Job Title - Performance Marketing Associate**

**About the Company**

GIVA is a silver jewellery store aiming with a vision to make authentic, elegant and fine jewellery accessible. Started in 2019, GIVA has grown rapidly to become one of India's leading silver jewellery and natural diamond jewellery brand.

**Key responsibilities**:

- Plan & execute performance marketing campaigns across various channels - Google Ads, Facebook Ads, 3rd party networks, etc.
- Take ownership of online campaigns along with search, display, remarketing, Google Adwords, Paid campaigns, and other aspects of online marketing.
- Understanding of the ecosystem - Attribution, Tracking, and tuning various End-to-End Funnel Metrics & Real-Time ROI measurements right from Traffic Metrics to conversion funnels.
- Running experiments on paid digital channels to find incremental value of digital marketing across cohorts of customers.
- Designing experiments to improve the overall contribution of digital marketing towards business in a profitable manner.
- Coordinate with the internal product, tech teams for timely execution of various digital marketing tasks and initiatives.
- Monitor and keep track of essential funnels and events in Marketing setup.
- Responsible for campaign management - planning, monitoring, optimization & reporting.

**Who will Qualify**
- 1+ years of relevant experience especially in Google Ads. Experience with e-commerce businesses will be an advantage.
- Highly data-oriented approach towards planning and problem-solving.
- Strong analytical skills and the ability to analyze data
- Knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Google Analytics, Firebase, etc.)
- Hands-on experience with performance marketing channels Google ads, Facebook Ads, etc. in managing the marketing budget at scale along with the business objectives & KPIs like ROAS, CPI, CAC, LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.
- Proven track record of increasing user acquisition, engagement, and retention and meeting/exceeding revenue and profitability goals.

**Salary**: ₹800,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Current CTC ?

**Experience**:

- Performance Marketing: 1 year (required)
- Google Ads: 1 year (required)
- Google Analytics: 1 year (required)

**Speak with the employer**
+91 8310190498

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