Brand Solution Strategist- Advertising Agency- Chennai
5 days ago
Location: Chennai
Experience: 4-6 years
We are looking for a driven, detail-oriented, and insightful Strategy & Planning Manager/Senior Manager to
join our Strategy team at ting. You will play a pivotal role in crafting brand and communication strategies for
some of the region's most exciting and ambitious brands. From early-stage startups to legacy businesses
looking to pivot, your work will define narratives, sharpen positioning, and unlock growth pathways for our
clients.
Key Responsibilities
1. Strategy Development & Delivery
- Lead the end-to-end strategy lifecycle across services: Brand Audits, Brand Strategy, Naming,
Architecture, Culture, GTM, and Communication Strategy.
- Facilitate brand definition through purpose, audience profiling, vision & values articulation,
personality crafting, and positioning frameworks.
- Build compelling message houses, brand ladders, consumer journey maps, and friction maps.
- Interpret business challenges and translate them into clear strategic directions, anchored in insights
and cultural context.
2. Research & Analysis
- Conduct rigorous primary and secondary research: market landscapes, competitive audits, user
interviews, internal stakeholder sessions.
- Synthesize findings into actionable insights that shape strategic frameworks.
- Track consumer trends, behavioural shifts, and category white spaces to embed future-focused
thinking in all strategies.
3. Workshops & Client Engagement
- Help facilitate in-person/virtual workshops (e.g., Brand Strategy, Culture, Perception).
- Partner closely with clients, guiding them through strategic thinking and fostering alignment at every
stage.
- Create and present high-impact documents and decks that are crisp, structured, and visually
articulate.
4. Cross-Functional Collaboration
- Work closely with creative, design, content, and account management teams to ensure strategy
informs execution.
- Act as the strategic conscience on projects—providing direction, ensuring coherence, and anchoring
creative work in core brand truths.
5. Mentorship & Team Development
- Guide junior strategists or interns; provide feedback, templates, and checkpoints to elevate thinking.
- Contribute to building tools, templates, and IP to systematize and scale our strategic offerings.
Must-Haves:
- 4-5 years of experience in strategy roles across brand consulting, advertising, consumer insights, or
startup environments.
- Strong strategic acumen paired with storytelling ability—can go from framework to narrative
seamlessly.
- Proven experience in developing brand strategy documents and conducting stakeholder or
consumer interviews.
- Deep comfort with ambiguity, multi-sector work, and client-facing delivery.
- Excellent written and verbal communication skills.
Nice-to-Haves:
- Experience running or contributing to strategic workshops.
- Familiarity with cultural strategy, semiotics, or behavioural science.
- Passion for consumer brands, startups, or working on zero-to-one journeys.
Pay: ₹600,000.00 - ₹1,000,000.00 per year
Schedule:
- Night shift
- Rotational shift
- UK shift
- US shift
Work Location: In person
-
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