Fund Raising Officer

**Job no**: 559332

**Contract type**: Fixed Term Appointment

**Duty Station**: New Delhi

**Level**: NO-2

**Location**: India

**Categories**: Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

**Click here to learn more about what makes us proud working for UNICEF**

**For every child, AN ADVOCATE**

Under the supervision of the Fundraising Specialist - Digital, the incumbent ensures that the data being used to inform key strategic decisions is accurate and clearly presented and helps communicate results to the team.

The Fundraising Officer (Digital Analyst) uses data to assess the performance of all elements of the digital fundraising team and to suggest processes and approaches that can increase ROI and Lifetime Value for the digital donors. This includes finding ways to get more value from the platforms and tools that the team is using.

The post will support set-up, implementation, A/B tests and provide best in class in-house analytics capabilities for UNICEF ICO, understanding digital journeys from first touch point to conversion, donor behaviors and profit drivers.

**How can you make a difference?**

Through a methodical and intelligent use of audience data, this post will support overall digital fundraising function by helping drive business decisions on which digital channels to invest in, digital fundraising products to develop, audience to reach and content or infrastructure updates to be implemented.

Key areas where team will benefit from incumbent will be channel management, Lifetime Value Management for digital donors, branding, customer insights, Digital Campaigns ROI, pricing, Landing page funnels.

**Summary of key functions/accountabilities**:
Under the general guidance of the Fundraising Specialist (Digital), the post shall undertake the following:
**1. Support in setting-up, launch and implement of UNICEF ICOs in-house digital analytics capabilities by building a strong analytics framework and providing data expertise**:

- Provide visibility of revenue drivers by facilitating best practices learnings for analytics and conversions, delivering insights for campaign optimization
- Standardize campaign tagging and tracking and together with the team to facilitate proper metrics for evaluation
- Integrate 1st Party Data across our main digital platforms (Google Marketing Platform, Facebook marketing solutions, and other Data Services Platforms) to enable remarketing to existing donors and acquisition campaigns to identify new donors
- Assist in developing a digital dashboard (i.e. Google Data Studio) that will allow all levels of stakeholders to track integrated campaign data consistently
- Assist in creating a workplan for the continuous evolution of analytics within the team, in collaboration with the Fundraising Specialist (Digital)
- Assist in ad tech solutions

**2. Support Fundraising Specialist (Digital) to identify and set best practices and standards in analytics, providing benchmarks and insights to optimize digital performance to achieve revenue goals**:

- Provide correct set-up of Google Analytics, Dashboards and Google Tag Manager
- Analyze cross-device measurements and TV attribution measurements
- Resolution of technical incidents and validation reviews of previous implementations
- Facilitate in the evolution of tracking in cookie-less/restricted environments

***3. Support the testing culture within ICO’s digital team and with the digital agency, together with the Fundraising Specialist (Digital)**:

- Set matrices for A/B or multivariate testing, depending on the nature of the test
- Set objectives, hypotheses, variables and metrics to determine winning tests
- Learn, iterate and build a robust testing framework, whether through social media ads, website landing pages or CRO

**4. Provide data and knowledge management support by identifying and organizing data and learnings into actionable recommendations**:

- Support the Fundraising Specialist (Digital) in creating reports on a periodic basis by providing accurate and up-to-date digital and donor/income data or trends
- Master digital metrics and KPIs and facilitate setting benchmarks for the measurement of digital campaigns (i.e. CTR, CPC, ROAS, Reach, Impressions, Conversion Rate, etc.)
- Master donor retention and value maximization KPIs for digital donors by understanding donor journeys, survival rates, fulfillment rates, long-term values and other retention metrics

**5. Support the Fundraising Specialist (Digital) in the implementation of digital fundraising campaigns and various administrative tasks**
- Facilitate the set-up and implementation of acquisition campaigns like direct to pledge and lead generation