Digital Marketing Executive

3 days ago

Pune Maharashtra, India APT IT Solutions Full time

**SEO Optimization**:

- Conduct keyword research and analysis.
- On-page and off-page SEO optimization.
- Monitor and report website performance using tools like Google Analytics.
- **SEM (Search Engine Marketing)**:

- Create and manage paid advertising campaigns on platforms like Google Ads.
- Analyze campaign performance and make recommendations for improvements.
- **SMM (Social Media Marketing)**:

- Develop and execute social media strategies to increase brand visibility.
- Create engaging content for various social media platforms.
- Monitor and respond to audience engagement on social media channels.
- **Google Ads and Facebook Ads**:

- Plan, execute, and optimize Google Ads campaigns.
- Create and manage targeted Facebook Ads campaigns.
- Monitor ad performance and adjust strategies for optimal results.
- **Branding**:

- Assist in developing and maintaining a consistent brand image.
- Contribute to the creation of marketing collateral.
- **Lead Generation**:

- Work on strategies to generate leads through various digital channels.
- Collaborate with the sales team to ensure effective lead nurturing.
- **Content Creation**:

- Develop compelling and relevant content for various digital platforms.
- Ensure content aligns with brand voice and marketing objectives.
- **Graphic Design (Canva)**:

- Create visually appealing graphics using tools like Canva.
- Support the design and layout of marketing materials.

**Requirements**:

- Bachelor's degree in Marketing, Business, or a related field.
- Certification in Digital Marketing is mandatory.
- Strong understanding of SEO, SEM, SMM, Google Ads, and Facebook Ads best practices.
- Proficiency in Canva or similar graphic design tools.
- Excellent communication skills, both written and verbal.
- Creative mindset with an eye for detail.
- Ability to work independently and collaboratively in a fast-paced environment.

Pay: ₹9,541.25 - ₹18,000.00 per month

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 1 year (preferred)

Work Location: In person

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