E-commerce Media Buyer

20 hours ago

Remote, India MummaMitra Full time

We are seeking a results-driven, creative, and analytical E-Commerce Media Buyer to manage and optimize our advertising campaigns across digital platforms. As a key part of the marketing team, you will play a critical role in driving traffic, increasing conversions, and scaling our brand.

This role is perfect for someone who is passionate about performance marketing, understands consumer psychology, and thrives in a fast-paced e-commerce environment.

Key Responsibilities:
Campaign Management & Optimization:
Plan, launch, and optimize paid ad campaigns for Meta

Monitor ad performance metrics and adjust campaigns to maximize ROI.

Scale campaigns while maintaining target cost-per-purchase (CPP) and return on ad spend (ROAS).

Audience Targeting & Research:
Develop and test custom audiences and lookalike audiences to reach the most relevant customers.

Use data-driven insights to continuously refine targeting strategies.

Creative Strategy:
Collaborate with the creative team to develop high-performing ad creatives, including videos, images, and ad copy.

Analyze which creatives perform best and provide feedback for improvement.

Analytics & Reporting:
Track and analyze campaign data (CTR, CPC, CPP, ROAS, etc.) to identify trends and actionable insights.

Prepare weekly performance reports for the marketing team.

Market Research:
Stay up-to-date with trends, algorithm changes, and new ad features.

Research competitors to identify successful strategies and replicate them for MummaMitra.

Who You Are:
We’re looking for someone who is:
Performance-Oriented: You live for hitting targets and exceeding goals.

Analytical: Numbers and data excite you. You’re a problem solver who makes decisions based on insights.

Creative: You understand what makes an ad click-worthy and know how to craft campaigns that resonate with parents.

Adaptable: The digital world changes fast, and so do you. You thrive in a dynamic environment.

Team Player: You collaborate seamlessly with creative and strategy teams.

Required Skills & Qualifications:
Experience: Atleast 2 years in performance marketing/media buying (e-commerce experience preferred).

Platforms: know fb ads in and out, ad spy tools

Creative Testing: Experience in testing ad creatives and knowing what works best.

Communication: Strong verbal and written communication skills in English

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Flexible schedule

Supplemental Pay:

- Performance bonus

**Experience**:

- total work: 2 years (required)

Work Location: Remote

Expected Start Date: 27/12/2024

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