Performance Marketing Executive

Job description

Position Overview:
This role requires expertise in navigating and adhering to strict advertising guidelines and policies for delivering results through strategic paid campaigns.

Key Responsibilities:
1. Compliant Campaign Strategy and Execution:

- Plan, implement, and optimize paid campaigns on Meta (Facebook, Instagram), Google Ads, GMB Ads, and e-commerce platforms while strictly adhering to platform-specific guidelines for medical advertising.
- Ensure all campaigns meet the compliance requirements of Meta and Google, avoiding disapprovals, suspensions, or penalties.
- Conduct detailed audience research to ensure ethical and effective targeting for medical and healthcare clients.

2. Policy Knowledge and Adherence:

- Stay up to date with Meta and Google policies related to medical and healthcare advertising, including restricted content, claims, and targeting regulations.
- Review and ensure all ad creatives, landing pages, and content meet compliance standards before launch.
- Act as the go-to resource for internal teams on compliance questions related to medical and healthcare advertising.

3. Performance Tracking and Optimization:

- Monitor key metrics (CTR, CPA, ROAS) and make data-driven decisions to improve campaign outcomes.
- Conduct A/B testing on ad creatives, headlines, and landing pages to optimize performance while maintaining compliance.
- Provide actionable insights based on analytics and suggest adjustments to improve ROl and campaign effectiveness.

4. E-commerce and Lead Generation:

- Manage and optimize ad campaigns for healthcare e-commerce platforms (e.g., Shopify) and service-based lead generation campaigns.
- Implement remarketing strategies and build high-performing funnels to boost conversions.

5. Budget Management:

- Strategically allocate and manage advertising budgets to maximize returns while meeting client goals and maintaining compliance.
- Monitor spending and ensure cost-efficiency across all campaigns.

6. Collaboration and Reporting:

- Work with creative teams to develop ad copy and visuals that are not only engaging but also fully compliant.
- Generate and present detailed performance reports for clients, emphasizing compliance efforts, key insights, and strategic recommendations.
- Collaborate with internal stakeholders to ensure campaigns align with client objectives and legal standards.

7. Research and Trend Awareness:

- Keep updated with changes in advertising policies, industry trends, and emerging tools that impact medical and healthcare campaigns.
- Identify and recommend innovative strategies for compliant, high-impact advertising in the healthcare sector.

Key Qualifications:

- Proven experience in performance marketing with a strong understanding of Meta and Google Ads policies.
- Expertise in running ads on Meta Ads Manager, Google Ads, with a focus on compliance.
- Strong analytical skills to track, report, and improve campaign performance.
- Familiarity with tools such as Google Analytics, Facebook Ads Manager, and policy resources from Google and Meta.
- Exceptional attention to detail, especially in ensuring campaign compliance and avoiding policy violations.
- Excellent communication and reporting skills to articulate campaign performance and compliance strategies.
- 1- 2 years of experience in Google Ads

**Benefits**:

- Health insurance

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Ability to commute/relocate:

- Kakkanad, Kochi, Kerala: Reliably commute or planning to relocate before starting work (preferred)

Application Question(s):

- Current CTC
- Expected CTC

**Experience**:

- Google Ads: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person