Chief Marketing Officer

2 days ago

Pathanamthitta, India ROSLIS RETAIL PRIVATE LIMITED Full time

**Chief Marketing Officer (CMO)**

**Location**: Ranni, Pathanamthitta, Kerala (Full-time, On-site)
**Company**: Roslis Retail Pvt Ltd
**Experience**: 10+ years in marketing leadership (Fashion/Retail/D2C preferred)

**About Us**

Roslis is not just a fashion brand — we’re a movement. As a premium **pre-order, limited-edition women’s fashion label**, Roslis blends exclusive drops with a powerful membership ecosystem (Roslis Card: Premium, Gold, Platinum). We operate at the intersection of design, community, and conscious consumption.
Now, we’re looking for a **visionary Chief Marketing Officer** to lead our next growth chapter.

**Key Responsibilities**
- **Lead the Brand**: Shape and evolve the Roslis brand identity across online, offline, and member channels.
- **Marketing Strategy**: Build and execute full-funnel strategies to acquire and retain Roslis Card members and product buyers.
- **Digital & Performance Marketing**: Own paid campaigns on Meta, Google, YouTube, influencer channels, and WhatsApp.
- **Field Marketing Oversight**: Guide regional teams, Business Development Managers, and 600+ Fashion Advisors.
- **Customer Growth & CRM**: Drive growth through referral loops, WhatsApp automation, loyalty programs, and exclusive store access.
- **Team Building**: Recruit and mentor a high-performance marketing team across design, growth, community, and analytics.
- **Consumer Insight & Product Alignment**: Turn member data into actionable insights to influence future product drops.
- **Cross-Functional Collaboration**: Work with design, product, and operations teams to ensure market-fit, timing, and campaign success.

**What We’re Looking For**
- 10+ years in a senior marketing role (CMO, Head of Marketing, VP Marketing, etc.)
- Strong experience in **D2C, fashion, or consumer lifestyle brands**:

- Proven ability to scale marketing with **measurable ROI and CAC control**:

- Excellent storytelling, brand positioning, and customer insight skills
- Strong digital background (Meta Ads, Google Ads, Analytics, CRM tools)
- Comfort working in tier 2/3 markets, with both **digital and on-ground activations**:

- Bonus: Malayalam or Hindi proficiency

**Why Join Roslis?**
- Work at the **intersection of fashion, technology, and community**:

- Creative freedom and direct influence on brand direction
- Competitive salary + performance bonuses + stock options
- Collaborate with bold founders, designers, and operations leaders
- Be part of a purpose-led mission to redefine how India shops for fashion

**Job Type**: Full-time

**Salary**: ₹1,50,000 - ₹3,00,000 per month (plus performance bonus & ESOP)

**Schedule**: Monday to Saturday, 10:00 am - 6:00 pm

**How to Apply**

Submit your resume along with a short note (100-200 words) on why you want to lead marketing for a brand like Roslis.

**Job Types**: Full-time, Permanent

Pay: ₹150,000.00 - ₹300,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Monday to Friday

Supplemental Pay:

- Performance bonus
- Yearly bonus

Work Location: In person

Expected Start Date: 15/06/2025

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