
Digital Marketing Executive
2 weeks ago
Departments
Marketing
- Location
Mira Road, Mumbai
- Vacancy Type
Full Time
- Salary
- 12000 - 25000
- Career Level
Manager
- Gender
Both
- Specialisms
Digital Marketing
- Experience
3 Years
- Qualification
Bachelor Degree, Certificate, Diploma
Responsibilities of Digital Marketing Executive
- To prepare strategy/plan for digital marketing
- Create and design content for marketing
- Ensure branding and lead generation campaigns yield satisfactory results
- Team Handling experience of 4-5 Interns would be preferred
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Schema Mark Up / W3C Validation experience is preferred
Requirements of Digital Marketing Executive
- Fluency in Microsoft Office suite (Outlook, Excel,Word, PowerPoint, etc.)
- Experience with SEO and SEM
- Strong written, verbal, and collaboration skills
- Experience in FB/IG Paid Campaigns, PPC
- Google Ads, and LinkedIn Campaigns.
- Proven experience as Digital Marketing Executive or similar role
- Excellent understanding of digital marketing concepts and best practices
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field.
Skills:
- Perfect understanding of web analytics tools,
- Experience and skills in creative content writing
- Critical thinking and an analytical mindset
- Excellent interpersonal and communication skills
Other Information
**Industry** - IT Software Solution Services
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