Digital Marketing Executive

2 weeks ago

Sanpada Navi Mumbai Maharashtra, India Werq Labs Pvt Ltd Full time

Immediate Joiner Require
Should have hands on experience with Google Ads / Meta Ads
Should have Team leading experience

Key Responsibilities:
1. PPC (Pay-Per-Click) Advertising:

- Create and manage PPC campaigns across platforms like Google Ads, Bing Ads, META Ads, and others. o Conduct keyword research, ad copywriting, and bid management to maximize ROI. o Monitor and analyze campaign performance, adjusting strategies as necessary to achieve KPIs. o Proficiently set up and manage Google Ads campaigns, including search, display, and video ads. o Experience with Meta Ads (formerly Facebook Ads) including ad creation, targeting, and optimization. o Stay updated on the latest trends and best practices in digital advertising platforms.

2. Campaign Creation and Management: o Develop comprehensive digital marketing campaigns aligned with company objectives and target audience. o Monitor campaign performance metrics, analyze data, and generate reports to track progress and identify areas for improvement. o Optimize campaigns to achieve desired outcomes, such as lead generation, conversions, or brand awareness.

3. SEO (Search Engine Optimization): o Conduct keyword research and analysis to optimize website content for search engines. o Implement on-page optimization strategies to improve website visibility and ranking. o Execute off-page optimization techniques such as link building and content promotion to enhance organic traffic.

4. SMM (Social Media Marketing): o Develop and implement social media strategies to increase brand awareness and engagement. o Manage social media accounts, including content creation, scheduling, and community management. o Analyze social media metrics and insights to optimize content and campaign performance.

Qualifications:

- Bachelor’s degree in marketing, Communications, or related field.
- Proven work experience as a Digital Marketing Executive or similar role.
- In-depth knowledge of SEO techniques, tools, and best practices.
- Hands-on experience with PPC advertising platforms like Google Ads and Bing Ads.
- Strong understanding of social media platforms and experience with social media management tools.
- Proficiency in Google Analytics and other digital marketing analytics tools.
- Excellent analytical and problem-solving skills, with the ability to interpret data and make actionable recommendations.
- Strong communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Creative thinker with a passion for staying updated on industry trends and emerging technologies

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Fixed shift
- Monday to Friday
- Morning shift

Work Location: In person

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