Pay Per Click

16 hours ago


Bengaluru Karnataka, India Invensis Technologies Full time

Work From Office (WFO)
- Position Filled
- Department:

- Marketing
- Posted On:

- February 7, 2025

**Job Overview**:
The PPC Executive will be responsible for managing and optimizing paid search campaigns across Google Ads and other platforms. The role involves executing strategies to drive traffic, improve lead generation, and enhance digital marketing performance.

**Key Responsibilities**:

- Assist in setting up and managing PPC campaigns (Search, Display, Remarketing) across Google Ads.
- Conduct keyword research and optimize targeting for improved campaign performance.
- Write compelling ad copies to drive engagement and improve CTR.
- Monitor campaign performance, analyze key metrics (CTR, CPC, conversion rates), and suggest improvements.
- Perform A/B testing on ads, landing pages, and bidding strategies.
- Manage PPC budgets and optimize spending for maximum ROI.
- Conduct competitor analysis to identify new opportunities.
- Collaborate with cross-functional teams (SEO, content, and design) for aligned marketing efforts.
- Stay updated with PPC trends, Google Ads updates, and industry best practices.

**Required Skills & Experience**:

- Minimum 1 year of experience in managing PPC campaigns.
- Hands-on experience with Google Ads, Bing Ads, or social media advertising platforms.
- Strong understanding of Google Ads best practices and campaign optimization.
- Proficiency in Google Analytics and Google Ads reporting tools.
- Basic knowledge of Google Tag Manager.

**Good to Have**:

- Experience in the eLearning or training industry.
- Google Ads Certification or any relevant PPC certifications.
- Knowledge of Excel for performance tracking and reporting.

**Minimum Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in running and optimizing PPC campaigns.

**Salary Range**:
As per industry standards.

**Location**:
Invensis Technologies (P) Ltd.
1321, Sarakki Extension 15th Cross,
100 Feet Ring Road, JP Nagar 2nd Phase,
Marenahalli, Bangalore - 560 078.

**Shift Details**:

- ** Shift Type**: Day
- ** Working Days**: Monday to Friday

**Required Skills**:

- Data Analysis
- Keyword Research & Analysis
- Ad Copywriting
- Google Ads & Analytics
- PPC Campaign Management

**Hiring Process**:

- Screening Assignment
- Technical Assignment
- Technical Discussion
- One-to-One Discussion
- HR Discussion

Position Filled

**Job Disclaimer and Notification**:
**Applicants for employment at Invensis Technologies Pvt Ltd should be aware of the following**:
1. Do not respond to unsolicited job offers from individuals / agencies claiming to be our employees or authorized agents and demanding a fee. It is important to note that any communication appearing to originate from Invensis Technologies Pvt Ltd that demands money is a scam.

2. Make no payment to any individual or agency for securing employment with us. Applicants seeking employment with us are not charged anything.

3. Be careful not to provide any personal or confidential information, including bank account details, without proper verification.



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