PPC (Pay-per-click) Executive

3 days ago


Bengaluru, India U2O3 Infotech Full time

**Roles and Responsibilities**:

- End-to-end management of performance marketing activity across Paid Social channels.
- Creating and planning a variety of PPC campaigns across a range of digital channels
- Overseeing existing campaigns and making recommendations on how to optimize them.
- Analyzing trends and making data-driven decisions
- Writing engaging copy for adverts
- Proofreading copies & setting up campaigns
- Making creative suggestions for advert templates, reviewing and getting approval from clients
- Account management of clients
- Analyzing performance, recommending optimization strategies & providing budget suggestions
- Relationship building and business development
- Producing detailed analyses and reports of campaigns
- Manage a number of campaigns and work with a range of clients or internal stakeholders, giving you lots of variety but challenging you to balance a busy workload and meet tight deadlines
- You’ll work with data, analysing trends and results, while simultaneously thinking creatively about improvements and strategies to optimise a PPC campaign
- Supporting performance marketing activity across additional channels such as Paid Search and working to implement, optimise and report on performance
- Develop test and learn initiatives across Paid Social Media
- Work with Digital Marketing to ensure messaging across all channels are consistent and aligned
- Work closely with the wider marketing team to optimise audience strategies
- Ensure the budget is spent across performance channels efficiently
- Track and report on key performance indicators of media activity
- Monitor work done by associates & interns

**Key Skills / Abilities/Knowledge Required**:

- Educational Qualifications - Bachelor’s Degree in any discipline
- Skills in search platforms including; Google AdWords, etc
- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
- Website Analytics (mostly in Google Analytics, Adobe Analytics is a Plus)
- Keyword Research skills/ Customer Persona Building, Campaign Structuring
- Experience working on a Performance Marketing is a plus
- 3rd Party Tools Knowledge to Improve Productivity & Performance

**Reporting Relationships**: Strategist

**Job Level**: 4

**Other Details**:
Industry: Marketing

Employment Type: Full-Time & Permanent Role

Experience Required: 2-3 Years

Working Days: 6 Days A Week

Week-Off: Sunday

Work Time
- 10:00 AM To 7:00 PM (As Per Business Needs)

**Job Category**:Google AdsPaid MarketingSocial Media Ads**Job Type**:Full Time**Job Location**:Bangalore


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