Branding Executive

7 days ago

Surat Gujarat, India Foursis Technical Solutions Full time

**Key Responsibilities**:

- Develop and implement comprehensive ATL and BTL marketing strategies to enhance brand awareness and drive customer engagement.
- Oversee the creation and execution of ATL campaigns across various channels such as television, radio, and print media to reach a wide audience.
- Coordinate with creative agencies to develop impactful ATL marketing materials, including advertisements, commercials, and billboards.
- Manage BTL marketing initiatives, including events, promotions, and sponsorships, to target specific market segments and generate leads.
- Collaborate with the digital marketing team to ensure consistency across ATL/BTL and online/offline marketing efforts.
- Analyze campaign performance metrics and consumer insights to optimize marketing strategies and maximize ROI.
- Stay updated on industry trends and competitor activities to identify new opportunities for ATL/BTL marketing initiatives.
- Cultivate and maintain strong relationships with media partners, vendors, and other stakeholders to support marketing objectives.

**Salary**: ₹30,000.00 - ₹35,000.00 per month

**Benefits**:

- Cell phone reimbursement

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person

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