Brand Executive

17 hours ago

Kadodara Surat Gujarat, India Cowberry World Full time

The Brand Specialist implements plans and initiatives relating to the brand, customer experience and loyalty in order to drive the organization’s brand equity. He/She is also responsible for conducting market research activities to forecast emerging market needs that are relevant for the organisation. Works in a fast-paced and dynamic environment where he/she ensures compliance of the brand identity throughout the organization

**Roles & Responsibilities**
- Developing new categories within brand along with NPD responsibilities, collateral materials for ATL, BTL activities, Product mix, Profit & Loss responsibility.
- Assumes responsibility for monitoring all marketing and branding activities for the Organization while maintaining Brand focus internally & externally.
- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place and promotion for the Organization.
- Trade Marketing : Partner with the Sales team in devising strategic trade initiatives & trade related activities.
- Assumes overall responsibility for Brand Activation.
- Product Promotions, Developing & refining a brands in-store demonstration program.
- Ensures coordination with sales department to implement & monitor all marketing initiatives for the Organization.
- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.
- Develop strategies into detailed marketing plans and executions.
- Organize and manage promotional events and campaigns.
- Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.
- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.
- Strong strategic thinking and excellent communication skills enabling you to work across, and engage with, internal and external teams.

**Key Skills**:

- Media Planning and Buying, Exposure in Vendor Management
- Marketing Strategies & Campaigns
- Integrated Marketing Communications
- Agency/ Vendor Management
- Product Positioning & Branding
- Digital & Social Media Marketing
- Market Research & Consumer Insights
- Advertising & Activation Campaigns
- Sales Collateral & Support
- Content Creation
- Annual Brand Plans
- New Product Development & Launch

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person

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