Marketing Executive

5 days ago

Nelamangala Bengaluru Karnataka, India Harsha Institutions Full time

Job Description for Marketing Executive in a College

**Job Title**: Marketing Executive ( Male and Female)
**Location**: Harsha Institutions
**Department**: Marketing and Admissions
**Reports To**: Marketing Manager/Director

**Job Summary**

The Marketing Executive will be responsible for developing, implementing, and managing marketing strategies to promote the college's programs, attract prospective students, and build the institution's brand. This role involves a mix of creativity, analytical thinking, and effective communication to engage with various stakeholders, including students, parents, and educational partners.

**Key Responsibilities**
- **Marketing Strategy Development**:

- Plan and execute marketing campaigns to promote the college’s courses, events, and activities.
- Develop strategies to enhance brand awareness and visibility in the competitive educational sector.
- **Student Recruitment**:

- Organize and participate in student recruitment activities, such as educational fairs, open houses, and campus tours.
- Collaborate with admission teams to meet enrollment targets.
- **Digital Marketing**:

- Manage social media platforms, creating engaging content to attract prospective students.
- Oversee the college’s website, ensuring it is up-to-date and optimized for SEO.
- **Content Creation and Management**:

- Create promotional materials such as brochures, flyers, and videos.
- Write and publish blog posts, newsletters, and press releases.
- **Event Management**:

- Plan and coordinate events like seminars, workshops, and cultural activities to enhance engagement.
- Represent the college at external events and networking opportunities.
- **Market Research and Analysis**:

- Conduct competitor analysis and market research to identify trends and opportunities.
- Analyze the effectiveness of marketing campaigns and prepare reports for senior management.
- **Partnership Building**:

- Develop and maintain relationships with schools, educational consultants, and community organizations.
- Collaborate with internal departments to align marketing strategies with institutional goals.
- **Budget Management**:

- Assist in managing the marketing budget and ensuring cost-effective campaign execution.

**Qualifications and Skills**
- **Educational Background**: Bachelor’s degree in Marketing, Business Administration, Communications, MBA or a related field.
- **Experience**: 1-3 years of experience in marketing, preferably in the education sector.
- **Soft Skills**:

- Strong written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Organizational and time-management skills.
- **Other Requirements**:

- Willingness to travel for events and campaigns.
- Knowledge of local and international education markets is a plus.

Pay: ₹18,000.00 - ₹28,000.00 per month

**Benefits**:

- Food provided

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

**Education**:

- Master's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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