Marketing - Female Counsellor
1 day ago
Job Description for Marketing Executive in a College
**Job Title**: Female counsellor ( Marketing Counsellor)
**Location**: Harsha Institutions
**Department**: Marketing and Admissions
**Reports To**: Marketing Manager/Director
**Job Summary**
The Marketing Executive will be responsible for developing, implementing, and managing marketing strategies to promote the college's programs, attract prospective students, and build the institution's brand. This role involves a mix of creativity, analytical thinking, and effective communication to engage with various stakeholders, including students, parents, and educational partners.
**Key Responsibilities**
- **Marketing Strategy Development**:
- Plan and execute marketing campaigns to promote the college’s courses, events, and activities.
- Develop strategies to enhance brand awareness and visibility in the competitive educational sector.
- **Student Recruitment**:
- Organize and participate in student recruitment activities, such as educational fairs, open houses, and campus tours.
- Collaborate with admission teams to meet enrollment targets.
- **Content Creation and Management**:
- Create promotional materials such as brochures, flyers, and videos.
- Write and publish blog posts, newsletters, and press releases.
- **Event Management**:
- Plan and coordinate events like seminars, workshops, and cultural activities to enhance engagement.
- Represent the college at external events and networking opportunities..
- **Partnership Building**:
- Develop and maintain relationships with schools, educational consultants, and community organizations.
- Collaborate with internal departments to align marketing strategies with institutional goals.
**Qualifications and Skills**
- **Educational Background**: Bachelor’s degree in Marketing, Business Administration, Communications, MBA or a related field.
- **Experience**: 1-3 years of experience in marketing, preferably in the education sector.
- **Soft Skills**:
- Strong written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Organizational and time-management skills.
- **Other Requirements**:
- Willingness to travel for events and campaigns.
- Knowledge of local and international education markets is a plus.
Pay: ₹20,000.00 - ₹30,000.00 per month
**Benefits**:
- Food provided
**Education**:
- Master's (preferred)
**Experience**:
- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)
**Language**:
- English (preferred)
Work Location: In person
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