Marketing Communications Executive

2 weeks ago

Hyderabad Telangana, India Furniture World Full time

**Primary Responsibilities**:

- Collaborate with Business Unit (BU) heads to identify high-ROI campaigns and assess feasibility.
- Analyze and identify the most effective marketing channels for each campaign.
- Coordinate with BU heads on campaign execution dates for ATL, BTL, and digital initiatives.
- Develop briefs for creative and digital agencies, outlining deliverables.
- Prepare detailed budget statements (yearly, quarterly, monthly).
- Analyze historical business data to understand performance trends.
- Identify niche markets to enhance targeted marketing strategies.
- Design and implement yearly and quarterly campaign plans.
- Assess customer satisfaction and recommend engagement improvements.

**Secondary Responsibilities**:

- Conduct competitor and location-based analysis to tailor marketing efforts.
- Evaluate and report ROI by campaign, media channel, and location.
- Define creative requirements and lead lead conversion efforts.
- Coordinate with telesales for effective lead follow-up.
- Manage marketing collateral development and campaign execution.
- Collaborate with all departments for seamless campaign delivery.
- Explore marketing solutions and partnerships to enhance effectiveness.
- Regularly report campaign progress to business stakeholders.

**Operational Responsibilities**:

- Ensure resource optimization and timely execution of campaign collaterals.
- Share creative briefs with agencies, coordinate delivery, and gain BU approval.
- Oversee vendor relations, ensure timely bill submissions, and maintain transparency in transactions.
- Plan and execute campaigns across outdoor, ATL, and in-store executions with a focus on ROI.
- Conduct site recce for outdoor and in-store branding, ensure quality output, and calculate ROI for each campaign.

Pay: ₹14,000.00 - ₹25,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Provident Fund

Schedule:

- Day shift

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (required)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: In person

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