View

Job ID: 102210

Employment Type: Full Time

Reference:
Work Experience: 10.0 Year(s) To 12.0 Year(s)

CTC Salary: Not Disclosed by Recruiter

Function: Sales / BD

Industry: Ceramics/Sanitary ware

Qualification: MBA/MMS/MPM/PGDM - Marketing; MBA/MMS/MPM/PGDM - Strategy Management

**Location**:

- Surat

**Key Responsibilities**:

- **Lead Generation Strategy Development**:

- Design and implement lead generation strategies tailored to the region's market conditions and business goals.
- Develop and maintain a comprehensive lead generation plan to attract new business and expand market share.
- Create a targeted approach to identify high-potential leads, including segmenting markets, focusing on key industries, and aligning efforts with business priorities.
- **Market Analysis & Opportunity Identification**:

- Conduct in-depth market research to identify new business opportunities, industries, and potential clients.
- Analyze regional trends, customer needs, and competitor activities to generate new leads.
- Keep track of industry shifts and potential areas for business growth and create actionable plans to tap into them.
- **Lead Qualification & Nurturing**:

- Qualify inbound and outbound leads through thorough research, initial contact, and follow-up.
- Ensure a consistent and systematic approach to nurturing leads throughout the sales funnel, from initial contact to conversion.
- Maintain regular follow-ups with potential leads to assess their needs, engage them in conversations, and drive them toward making purchasing decisions.
- **Cross-Functional Collaboration**:

- Collaborate with the sales, marketing, and product teams to ensure alignment in lead generation efforts and messaging.
- Provide marketing teams with insights into the regional market to help create effective campaigns that resonate with local prospects.
- Work closely with the sales team to transition qualified leads into sales opportunities, ensuring a smooth handover for conversion.
- **Networking & Relationship Building**:

- Actively network with industry professionals, attend local industry events, and participate in trade shows and conferences to generate leads and build relationships.
- Establish partnerships with regional stakeholders, including influencers, key decision-makers, and business partners, to create a steady pipeline of leads.
- Identify and explore new avenues for lead generation, such as referrals, affiliate partnerships, and third-party collaborations.
- **Data-Driven Insights & Reporting**:

- Track and report on lead generation performance, analyzing KPIs such as lead conversion rates, cost per lead, and lead sources.
- Use CRM and other tools to maintain accurate records of all leads and opportunities, ensuring proper follow-up and engagement.
- Monitor the lead pipeline to ensure there are sufficient opportunities to meet sales targets and adjust strategies as needed based on data insights.
- **Lead Generation Campaigns & Initiatives**:

- Continuously optimize campaigns to improve conversion rates and drive better results.
- Coordinate with internal teams to create marketing collateral and messaging that supports lead generation efforts.
- **Sales Funnel Management**:

- Oversee the regional sales funnel, from initial lead capture to final conversion, ensuring that no opportunities are lost.
- Work with the sales team to ensure that all generated leads are managed effectively through the pipeline and are followed up promptly.
- Analyze sales performance to identify bottlenecks in the lead generation process and work to improve efficiency.
- **Market Intelligence & Competitor Analysis**:

- Gather competitive intelligence in the region, including product offerings, pricing strategies, and sales tactics of competitors.
- Use this intelligence to fine-tune lead generation efforts and identify potential differentiators for the company.
- **Continuous Improvement**:

- Stay up-to-date with industry trends, best practices, and emerging technologies that can enhance lead generation efforts.
- Introduce innovative lead-generation techniques and tools to improve the effectiveness and efficiency of the business development process.

**Required Skills & Qualifications**:

- **Education**: Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. Master’s degree preferred.
- **Experience**: Minimum of 10-12 years of experience in business development, sales, or lead generation, with a strong focus on driving new business opportunities.
- **Proven Track Record**: Demonstrated success in generating high-quality leads and developing business relationships that lead to new revenue streams.
- **Industry Knowledge**: Understanding of the industry in which the company operates, and familiarity with the specific lead-generation tactics and challenges within the sector.
- **Communication Skills**: Excellent verbal and written communication skills, with the ability to craft compelling messages for vario