Associate-copy Writer

2 days ago

Bengaluru Karnataka, India Baypure Lifestyle Private Limited Full time

**About Deconstruct**:
At Deconstruct, we’re redefining skincare with a scientific, transparent, and results-driven

approach. Our formulations are backed by research, and our D2C-first model allows us to

deliver effective, ingredient-led products directly to consumers.

**Role Overview**

We’re on the lookout for a dynamic Associate Brand Copywriter who’s equally passionate

about skincare and storytelling. You will play a hybrid role — writing clear, benefit-led product

and campaign copy and conceptualizing creative scripts and promotional material for videos,

reels, and digital content. From catchy taglines to scientific ingredient explainers, you’ll bring

Deconstructs voice to life across formats and platforms.

You’ll work closely with the Brand, Website, Marketing, and Design teams to ensure all

communication is engaging, brand-aligned, and crafted for impact.

**Key Responsibilities**
- Write compelling product descriptions, ingredient explainers, and benefit-led content

for the website, packaging, and product launches
- Conceptualize and write short-form scripts for brand videos, social media reels, and

influencer content — teasers, trailers, brand stories, etc.
- Create engaging and educational content for Instagram, YouTube, LinkedIn, and

Twitter, aligned with Deconstruct’s voice
- Craft taglines, Hooks, dialogues, captions, and call-to-actions that align with

campaign goals and resonate with the target audience
- Collaborate with creative producers, designers, and editors to bring campaign ideas

to life

engagement
- Adapt tone and style to suit different content types — scientific, conversational,

promotional, or witty
- Work with SEO/content team to optimize copy performance and keyword integration
- Stay updated on skincare trends, consumer behavior, and new-age content tools
- Revise and refine content based on internal and external feedback

**Must-Haves**
- 1-2 years of experience in a copywriting/content role in a D2C, skincare, beauty,

wellness, or personal care brand/agency
- Strong grasp of skincare products, routines, and ingredients with the ability to simplify

scientific information
- Experience writing both promotional copy and longer-form educational content
- Excellent command over English, ability to write crisp, grammatically sound, and

impactful copy
- Collaborative mindset with a creative yet structured approach to content creation
- Proficiency in Microsoft Word, Excel, and willingness to explore AI-driven tools like

Runway ML, Clipdrop, etc.

**Nice-to-Have**
- Experience writing promotional content (teasers, trailers, or show concepts) or video

scripts
- Ability to create engaging hooks, content angles, and thumb-stopping copy for digital

content
- Prior exposure to D2C or agency environments
- Understanding of content marketing metrics, basic SEO principles, and audience

engagement techniques
- Passion for skincare and a natural curiosity to educate and empower consumers

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