Social Media Copy Writer
4 days ago
**Role - Social Media Copy Writer**
Experience :3-6 years
Location - Bengaluru
**Job Description -**We are looking for a creative writer who will help build a strong customer TOV across all our brands. You should be the go-to idea person, concept maven, and creative writer at our fashion-forward content and creative team in English for digital campaigns and social media projects.
**Basic qualifications -**
- Minimum 4 years experience at a fast-paced advertisement agency
- Should be an ‘idea’ person with experience handling clients; can rally creative and digital teams around the central idea and concept
- Excellent at formulating and presenting ideas for marketing and brand communications
- Participate in and lead brainstorming sessions. Ideate, write and execute original and iconic creative concepts in response to brand managers’ briefs, objectives, or goals
- Passionate about new-age creative formats and creating brand campaigns - including social media reels, shorts, and digital ad films.
- Can write and tailor the content and copy according to their purpose - whether they are intended to sell, engage, or inform
- Ability to deliver omnichannel copywriting, including presentations, manifestos, scripts, everything digital, webpages, blogs, social media, slogans, and news releases. Understand the nativity requirements of different channels
- Lives from brief to brief - hungry to break one down and come out with ideas for hero/ hub/ hygiene content
- Goes beyond writing to ensure flawless execution - works with creative and shoot teams to ensure that the visual elements and forms complement the words
- Understand the target audience for each brand - you're not just writing for the brand, you're writing for their community, so you'll need to know what interests them
- dentifies key messages - understand the main thing that you want the audience to feel and do and how to communicate this powerfully
- High bar on quality - the ability to edit own and others' writing. Grammar obsessed
- Values research over everything else - interested in learning about fashion and style and the latest trends
- dentifies fresh and interesting angles for written pieces
- Works collaboratively with the marketing team and brand managers to review the impact of work
- Works on business pitches and PPTs to present new ideas and projects
**You should be -**
- Competitive - Keep a keen eye on the competition and wider industry, always staying one step ahead.
- Accountable - ready to take on responsibility for managing projects from concept to execution.
- Communicative - proactively provide project status updates, and work transparently with the wider team.
- Energetic - have a sense of humor and high-frequency personality.
- Persuasive - both internally and externally, with the ability to present ideas with credibility, sound reasoning, and emotion.
- Creative - across everything from reacting to new briefs to how they respond to challenges.
- Flexible - understands the fast-paced nature of the fashion landscape, and is comfortable pivoting when priorities and trends change.
BA in English Literature with a postgraduate degree in advertising or mass media communications
**Salary**: ₹400,000.00 - ₹700,000.00 per year
Schedule:
- Day shift
**Experience**:
- Social media copy writing: 3 years (preferred)
Work Location: In person
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