Paid Ads Executive

4 days ago

Goregaon Mumbai Maharashtra, India TARGETEDGE PRIVATE LIMITED Full time

**About the Role**:
**Key Responsibilities**:

- Plan, execute, and optimize B2B paid media campaigns across platforms (Google Ads, LinkedIn Ads, Meta)
- Conduct keyword research and audience targeting to improve campaign relevance and performance
- Create and manage campaigns for lead generation, retargeting, and brand awareness
- Monitor daily performance metrics (CPC, CTR, CPL, ROAS) and provide actionable insights
- Perform A/B testing on ad copies, creatives, and landing pages to maximize conversions
- Assist in setting up and managing conversion tracking and attribution using tools like Google Tag Manager and Google Analytics
- Assist in preparing monthly reports and communicating performance to internal teams and stakeholders
- Stay updated with industry trends, algorithm changes, and platform innovations

**Requirements**:

- 2+ years of hands-on experience managing B2B paid ad campaigns
- Strong knowledge of Google Ads, LinkedIn Campaign Manager, and analytics platforms
- Experience with lead generation funnels and CRM tools (e.g., HubSpot, Salesforce)
- Solid understanding of B2B buyer journeys and persona targeting
- Proficiency in Excel/Sheets for campaign reporting and analysis
- Analytical mindset with a test-and-learn approach

Pay: ₹30,000.00 - ₹50,000.00 per month

Application Question(s):

- How many years of work experience do you have with Google Ads?
- How many years of work experience do you have with LinkedIn Ads?
- How much would you rate yourself on Google ads between 1 to 10 (10 being highest)?
- How much would you rate yourself on LinkedIn ads between 1 to 10 (10 being highest)?

Work Location: In person

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