Area Sales Executive

2 weeks ago

Ahmedabad Gujarat, India Britannia Full time

Key Stakeholders:
Internal : Sales Admin, Depot, Replenishment & Supply chain team.

External: AW & AWSM, PSM, Merchandisers & Supervisors.

Desired Competencies:
In store execution, Business Development, Channel Partner Management, Selling & Negotiation.

**Experience**:
At least 5-7 years of relevant experience preferably with FMCG background

KEY RESPONSIBILITIES:
Ensure achievement of secondary sales targets
- Setting objectives for AW/Accounts
- Breaking objectives for AWSM (beat-wise)
- Ensure communication of objectives to AW/Accounts
- Periodic tracking of objectives

AW Management
- Align, support & motivate AW to meet business objectives
- Ensure adequate infrastructure & systems
- Act as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance
- Coach AWSM on BIL best practices & WOW
- Train AWSM on Sales Call Process
- Evaluate their performance periodically
- Provide on the job support / guidance for addressing territory specific issues

Ensure adequate service level in market & build business in existing & new outlets
- Ensure adequate servicing at dealer points
- Maintain relations with existing dealers
- Increase the depth and width per dealer
- Prospect new outlets
- Perform activations as per decided by ASM

Execute visibility implementation & Merchandizing
- Ensure adherence to plan-o-gram
- Ensure execution of primary & secondary Merchandizing
- Ensure execution of Visibility Implementation

Implement launch of new consumer promos / trade schemes & new products
- Operationalize new product through communication & sampling
- Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
- Track & review performance of new products / schemes

Market Intelligence
- Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

Maintain records & systems
- PJP data
- MIS reporting
- Ensure Hub of UDAAN

Represent Britannia for consumer complaints
- Visit consumer to address & sort quality complaints.
- Inform Quality about status of complaint

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