Marketing Executive

2 days ago

Remote, India Analytical Technology Laboratory Full time

**About the Company**

Analytical Technology Laboratory (ATL) was established in 2016 in Coimbatore with the mission of delivering superior-quality, reliable, and sustainable testing solutions. We specialize in scientific research and analytical testing across various sectors, including food, water, agriculture, environment, marine, aquaculture, and têxtiles. Our cutting-edge technology and expertise help ensure that products meet national and international standards.

We are one of the fastest-growing testing and inspection agencies, ensuring hygiene, safety, and regulatory compliance for critical industries. Our goal is to educate and support businesses in maintaining product quality through precise and competitive testing solutions.

**Job Summary**

**Key Responsibilities**
- Develop and implement marketing strategies for ATL’s **têxtile testing services**.
- Identify and engage with potential clients, including têxtile manufacturers, exporters, and retailers.
- Build strong relationships with industry stakeholders to promote ATL’s services.
- Conduct **market research** to understand industry trends, customer needs, and competitive landscape.
- Coordinate with internal teams to align marketing strategies with business objectives.
- Develop promotional materials such as brochures, presentations, and case studies.
- Attend industry events, trade fairs, and conferences to represent ATL and generate leads.
- Work closely with the sales team to drive customer acquisition and retention.
- Track and report marketing campaign performance, suggesting improvements when needed.

**Key Requirements**
- **Education**: Bachelor’s degree in Marketing, Business Administration, Textile Technology, or a related field.
- **Experience**: 1-3 years of experience in marketing, preferably in the **têxtile industry**.
- Strong understanding of the têxtile market, testing standards, and industry trends.
- Excellent communication and interpersonal skills.
- Knowledge of digital marketing, social media management, and B2B marketing.
- Ability to work independently and collaborate with teams.

**Why Join Us?**
- Work with one of Coimbatore’s fastest-growing analytical testing companies.
- Opportunity to engage with leading têxtile businesses and expand industry expertise.
- Career growth opportunities in a dynamic and innovative environment.
- Competitive salary and incentives based on performance.

**Job Types**: Full-time, Permanent

Pay: ₹250,000.00 - ₹370,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental Pay:

- Performance bonus

**Education**:

- Bachelor's (preferred)

**Experience**:

- Lead generation: 1 year (preferred)
- total work: 1 year (preferred)
- Marketing: 1 year (preferred)

**Language**:

- English (preferred)

Work Location: Remote

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