Marketing Executive

3 days ago

Gurgaon, India Clearstate Pte. Ltd Full time

**Introduction**:
The Economist Group is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to events and electronic services.

**Accountabilities**:
**How you will contribute**:

- Execute the marketing strategy for a variety of events globally, including implementing the event marketing plan, working to a set budget and using a range of marketing channels to achieve set KPIs (i.e. event delegate revenue target, high-level guest acquisition)
- Create and manage event specific websites, utilising SEO best practices to boost traffic
- Establish relationships with marketing partners including business associations, chambers of commerce, academic institutes
- Run data reports on CRM systems. Conduct research and undertake data mining to fill gaps, qualifying the leads where possible
- Manage event social media activity to generate leads
- Assist Marketing Managers to manage relationship with PR agencies, broadcast and media partners as required
- Work closely with designers to create marketing collateral including both online and print advertisements
- Provide assistance with direct marketing tasks, track inbound queries / brochure downloads
- Undertake competitive analysis across industries

**Experience, skills and professional attributes**:
**The ideal skills for this role are**:

- Proven relevant marketing experience (2+ years) (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
- A strong understanding of customer acquisition, online marketing and new media channels
- Experience using marketing and analytics systems such as Google Analytics, Eloqua, Salesforce, Cvent (or equivalents) and back-end website editing tools like WordPress
- Excellent written English and proof-reading skills
- Commitment to standards of excellence with attention to detail
- Ability to manage multiple tasks, prioritize accordingly and work to tight deadlines
- An interest in current affairs

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