Head - Marketing

3 weeks ago


Gurgaon, India BTI Executive Search Full time

Description: We are looking for Head of Marketing based in Delhi/GurugramThe Head of Marketing will be responsible for developing and executing marketing and brand strategy, driving demand generation, and strengthening the organisations positioning . The candidate should have digital experience in marketing and help in aggressive growth plans across geographies and business lines.Key Responsibilities:Marketing Strategy & Leadership: - Define and execute the overall marketing strategy in line with company's and growth objectives. - Build and lead a high-performing marketing team across brand, digital, content, and communications. - Partner with leadership to align marketing priorities with business goals.Brand Strengthening & Positioning: - Develop messaging that highlights the organizations unique value proposition in higher education. - Oversee PR, media, and communications to enhance visibility and reputation.Demand Generation & Growth Marketing: - Leverage performance marketing, SEO, SEM, and analytics to improve reach and conversion. - Oversee partnerships and collaborations that expand market presence.Digital & Innovative Initiatives: - Lead digital-first marketing initiatives with a strong focus on automation, analytics, and personalization. (ref:iimjobs.com)


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