
Growth Marketing Executive
1 week ago
Hello there Infrrd here.
Haven’t heard of us before? No problem. First off, it’s pronounced In-fur-d. The Enterprise AI company that uses AI and Machine Learning technologies to help our customers automate human tasks.
We are looking for a highly skilled **Growth Marketing Executive**to own and drive performance marketing campaigns that fuel our lead pipeline. You will manage Google Ads end-to-end and optimize lead generation strategies for our B2B SaaS business—targeting US-based clients. A good grasp of HubSpot, campaign tracking, and attribution is essential, as is experience working in India and generating leads for US markets.
**Someone who has**:
- 3-5 years of hands-on Google Ads experience, ideally in a B2B SaaS environment
- Strong understanding of HubSpot CRM, lead tracking, and campaign attribution
- Proven track record of generating leads for US-based markets
- Familiarity with full-funnel lead gen strategies (TOFU, MOFU, BOFU)
- Strong analytical skills with comfort in using tools like Google Analytics, Google Tag Manager, Looker Studio, etc.
- Ability to optimize campaigns toward quality leads—not just volume
- US client lead-gen experience is a strong plus
**What you will do**:
- Plan, execute, and optimize Google Ads campaigns (Search, Display, Performance Max, YouTube)
- Manage budgets, monitor spend, and improve cost-per-lead (CPL)
- Track and analyze leads through HubSpot, ensuring correct attribution across paid channels
- Report campaign performance with insights and actionable recommendations
- Set up experiments and A/B tests to improve conversion rates
- Collaborate with content, design, and sales teams for aligned demand-gen efforts
- Research and implement keyword strategies for optimal ROI
- Stay updated on Google Ads platform changes and trends
**Why Join Us**:
- Work with a fast-growing B2B SaaS company with global ambitions
- Opportunity to lead paid media strategy with autonomy
- Dynamic, collaborative, and flexible work environment
- Exposure to global marketing best practices
**Looking forward to speaking with you
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