Digital Marketing Executive

2 days ago

Bengaluru Karnataka, India Marconix Sales and Marketing Pvt. Ltd. Full time

**Key Responsibilities**
- Develop and execute digital and performance marketing strategies to achieve business growth and customer acquisition targets.
- Plan, launch, and optimize campaigns on LinkedIn, Google, Facebook, Instagram, and other relevant platforms.
- Plan, launch, and optimize campaigns on Amazon, Flipkart, meesho, and other relevant e-commerce marketplace.
- Drive inquiry generation from customers through targeted campaigns and landing page optimization.
- Manage and optimize PPC and SEM campaigns for maximum ROI and high conversion rates.
- Analyze campaign performance data, generate actionable insights, and report on key metrics (CPA, CTR, conversion rates, etc.).
- Scale campaigns efficiently while maintaining quality acquisition and engagement.
- Implement automation and programmatic buying strategies where applicable.
- Collaborate with creative, content, and product teams to develop compelling ad creatives and messaging.
- Stay updated on the latest digital marketing trends, tools, and best practices.
- Manage marketing budgets, ensuring efficient allocation and spend optimization.
- Conduct A/B testing and continuous campaign optimization for better performance.
- Ensure all campaigns align with companies’ brand guidelines and business objectives

**Key Skills & Competencies**
- Sponsored Paid Marketing (Google Ads, Facebook, Instagram, e-commerce etc.)
- Marketing Campaigns & Strategy Development
- User Growth & Customer Acquisition
- Media Buying & Optimization
- PPC, SEM, and Programmatic Advertising
- Data Analysis & Reporting (Google Analytics, Excel, etc.)
- Landing Page & Conversion Rate Optimization
- Marketing Automation Tools (if applicable)
- Strong Communication & Collaboration Skills
- High Performance Orientation & Results-Driven Mindset

**Job Types**: Full-time, Permanent, Fresher

Pay: Up to ₹300,000.00 per year

**Benefits**:

- Health insurance
- Provident Fund

Ability to commute/relocate:

- Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (required)

**Experience**:

- Digital marketing: 2 years (required)
- Performance marketing: 2 years (required)
- Social media marketing: 2 years (preferred)
- E-Commerce: 1 year (required)

Work Location: In person

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