Performance Marketing Executive
1 week ago
Key Responsibilities1. Digital Campaign Strategy & Execution
- Plan, launch, and optimize paid marketing campaigns across platforms including Google Ads (Search, Display), Facebook/Instagram, YouTube, LinkedIn, and real estate portals.
- Develop full-funnel strategies tailored for lead generation, nurturing, and conversion.
2. Lead Generation & Conversion Optimization
- Own end-to-end performance marketing funnels, optimizing cost-per-lead (CPL) and cost per-booking (CPB).
- Collaborate with sales and CRM teams to track, analyze, and improve lead quality and ROI.
3. Analytics & Reporting
- Use tools like Google Analytics, Meta Ads Manager, and CRM dashboards to analyze campaign performance and extract actionable insights.
- Provide weekly/monthly performance reports with recommendations for optimization.
4. SEO & SEM Coordination
- Work with the content and tech teams to ensure strong SEO strategies align with SEM campaigns.
- Conduct keyword research and competitor analysis specific to the real estate domain.
5. Creative & Content Collaboration
- Brief and coordinate with design and content teams for ad creatives, landing pages, and A/B testing.
- Ensure content resonates with real estate buyers and aligns with project USPs and brand tonality.
6. Budget Management
- Manage media budgets effectively, ensuring maximized ROI within allocated spends.
- Forecast campaign performance and justify spends with data-backed insights.
**Qualifications**:
- Bachelors degree in Marketing, Business, or a related field; MBA preferred.
- 24 years of experience in performance marketing, with at least 1 year in the real estate sector.
- Proven success in running data-driven digital campaigns with measurable impact.
- Deep understanding of real estate buyer behaviour and decision cycles.
Technical Skills
- Proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, Google Analytics (GA4), Google Tag Manager.
- Hands-on with marketing automation platforms (HubSpot, Zoho CRM, etc.).
- Familiarity with lead tracking and CRM integrations.
- Excel/Google Sheets and data analysis tools proficiency is a plus.
**Job Types**: Full-time, Permanent
Pay: ₹300,000.00 - ₹800,000.00 per year
**Benefits**:
- Health insurance
Work Location: In person
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