Performance Marketer

7 days ago

Zirakpur, India Ugrowcreativeagency Full time

**About the Role**

This role requires someone who not only understands platforms but also **strategizes, experiments, and delivers tangible business outcomes**.

**Key Responsibilities**
- Plan, launch, and optimize **performance marketing campaigns** across **Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, YouTube Ads, and emerging platforms**.
- Manage end-to-end campaign strategy including **funnel creation, targeting, segmentation, A/B testing, scaling, and retargeting**.
- Continuously track and optimize campaigns to deliver **positive ROI, improved CTRs, CPL, CAC, and ROAS**.
- Work closely with design and content teams to create **high-converting ad creatives, landing pages, and copy**.
- Implement **pixel tracking, GA4, UTM parameters, and conversion events** to ensure accurate attribution.
- Build dashboards and performance reports for stakeholders; provide insights and recommendations for scaling.
- Research and test new channels, tools, and growth tactics to stay ahead of market trends.
- Collaborate with brand managers to **align paid strategy with overall brand goals** and ensure consistent messaging.

**Requirements**:

- Bachelor’s degree in Marketing, Business, or related field.
- **3-4 years of proven experience** in performance marketing with **hands-on brand campaign management** (E-commerce/D2C/Service industry experience preferred).
- Strong track record of achieving measurable KPIs — **ROAS, CAC, LTV, CTR, and Conversion Rates**.
- Hands-on expertise with:

- **Google Ads (Search, Display, Shopping, Performance Max)**:

- **Meta Ads Manager (Facebook & Instagram)**:

- **LinkedIn Campaign Manager**:

- **YouTube Ads & Retargeting**:

- Proficiency in **GA4, Tag Manager, Facebook Pixel, and conversion tracking**.
- Advanced **Excel/Google Sheets** skills for data analysis, dashboards, and budget management.
- Experience with **CRM & automation tools** (HubSpot, Zoho, Zapier, Mailchimp, Klaviyo).
- Strong understanding of **funnel building, remarketing, and scaling strategies**.
- Knowledge of **SEO, content, and organic strategies** (to complement paid campaigns).
- **Certifications** in Google Ads & Meta Ads (mandatory).

**Core Competencies**
- Deep analytical skills with ability to **translate numbers into insights**.
- Strong grasp of **consumer psychology & targeting** to improve ad relevance.
- Experience in managing **₹5L - ₹50L+ monthly ad spends** with proven scaling.
- Creative mindset to collaborate with designers & copywriters for impactful ads.
- Ability to work in a **fast-paced agency/startup environment** with multiple brands.

**Soft Skills**
- Excellent communication (English - written & verbal).
- Strong project & time management skills.
- Problem-solving and decision-making ability under pressure.
- Curiosity to test new ideas, adapt to platform changes, and stay updated with **digital marketing trends**.

**Experience**
- Google Ads Campaign Management**:3+ years**:

- Meta Ads (Facebook/Instagram)**:3+ years**:

- LinkedIn Ads & YouTube Ads**:2+ years**:

- Data Analysis & Reporting**:2+ years**:

- Brand-side experience managing end-to-end campaigns**:Required**

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

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