Marketing Executive
2 days ago
**Roles and Responsibilities**
**Role Overview**: A Canvas Marketing Executive is responsible for promoting products or services through direct marketing strategies, particularly through in-person outreach (also known as canvassing). This role often involves face-to-face interaction with potential customers in various locations to increase brand awareness, generate leads, and drive sales.
**Key Responsibilities**:
- **Field Canvassing**:
- Conduct door-to-door marketing campaigns or participate in street/team canvassing activities.
- Approach potential customers in targeted areas to present the company's offerings.
- **Lead Generation**:
- Collect contact information and customer data during field visits.
- Identify and qualify potential leads for the sales team.
- **Product Promotion**:
- Demonstrate and explain products or services to potential customers.
- Distribute promotional materials such as brochures, flyers, and samples.
- **Market Research**:
- Gather feedback from prospective customers to understand market trends and customer needs.
- Report insights and data to the marketing or sales team.
- **Customer Engagement**:
- Build rapport with potential customers to create a positive brand image.
- Answer questions and address objections professionally.
- **Reporting and Documentation**:
- Maintain records of visits, leads generated, and customer interactions.
- Provide daily/weekly reports to the marketing manager.
- **Collaboration**:
- Coordinate with sales, marketing, and customer service teams to align messaging and strategy.
- Attend training sessions and team meetings to stay informed about product updates and marketing plans.
**Skills and Qualifications**:
- Excellent communication and interpersonal skills
- Persuasive and confident with a positive attitude
- Ability to work independently and manage time effectively
- Basic knowledge of marketing principles
- Prior experience in field sales or canvassing is a plus
**Work Environment**:
- Primarily field-based with travel to various locations
- May require working evenings or weekends based on campaign needs
**Job Types**: Full-time, Permanent
Pay: From ₹25,000.00 per month
**Benefits**:
- Health insurance
- Life insurance
- Paid sick time
- Provident Fund
Schedule:
- Day shift
- Fixed shift
- Morning shift
Supplemental Pay:
- Performance bonus
- Yearly bonus
**Experience**:
- marketing : 1 year (required)
**Language**:
- English (required)
Work Location: In person
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