
PPC Expert
3 days ago
**Job Title: PPC Expert**
Location: Kolkata Salt Lake Sector V
**Job Type**: Full-Time
Salary Range: INR 30,000 - 40,000 per month
**About the Role**:
**Key Responsibilities**:
Plan, execute, and optimize PPC campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
Manage and scale multiple ad accounts with daily spends of INR 20,000+
Conduct keyword research, audience targeting, bid strategies, and A/B testing
Monitor campaign performance and generate weekly/monthly reports with actionable insights
Collaborate with design and content teams to create high-converting ad creatives, landing pages, and videos
Provide UI/UX suggestions for landing pages and lead generation funnels to maximize conversion rates
Stay updated with the latest platform policies, ad formats, and performance trends
Coordinate with clients or internal stakeholders for approvals, feedback, and performance reviews
**Required Skills & Qualifications**:
Minimum 3 years of hands-on experience in Google Ads and Meta Ads
Proven track record of managing INR 20,000+ daily ad spend across multiple campaigns
Strong knowledge of performance marketing metrics (CPC, CPA, ROAS, CTR, etc.)
Working experience with Google Tag Manager, Google Analytics, and Meta Pixel
Proficient in creating high-performing ad copies and creatives
Experience with UI/UX best practices for landing page optimization
Basic knowledge of tools like Figma, Canva, Adobe XD, or similar
Understanding of video ad creation workflows and collaboration with creative teams
**Preferred Qualifications**:
Google Ads and Meta Blueprint certifications
Experience with automation tools (e.g., Zapier, Google Scripts)
Basic knowledge of HTML/CSS or WordPress
Familiarity with heatmap tools like Hotjar or Crazy Egg
**What We Offer**:
Competitive salary based on skill and performance
Opportunity to work with dynamic clients and diverse industries
Collaborative environment with growth-oriented projects
Creative freedom and flexible working arrangements
**How to Apply**:
“PPC Executive Application - [Your Name]”
**Job Types**: Full-time, Permanent
Pay: ₹30,000.00 - ₹40,000.00 per month
**Benefits**:
- Flexible schedule
- Leave encashment
- Paid sick time
Schedule:
- Weekend only
Supplemental Pay:
- Performance bonus
- Yearly bonus
Work Location: In person
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