
Retail Sales Officer
3 days ago
**Job Title**:
**Retail Sales Officer**
**Experience Required**:
- **2 to 5 years** in B2C or Channel Sales in relevant industries like **coatings, paints, automotive refinishing, wood finishes, or plumbing/construction chemicals**.
- Experience in handling **dealers, applicators, contractors, and retail counters**.
**Responsibilities**:
- **Retail Sales & Distribution**:
- Develop and maintain strong relationships with **retailers, dealers, and channel partners**.
- Ensure availability and visibility of products at key counters.
- Achieve monthly and quarterly **sales targets and KPIs**.
- **Market Development**:
- Identify and onboard **new dealers/applicators** in assigned geography.
- **Promotions & Branding**:
- Execute **in-store branding, POP installation, and promotional campaigns**.
- Support **ATL/BTL marketing activities** in the retail segment.
- **Reporting & Analysis**:
- Maintain daily sales reports, beat plans, competitor tracking.
- Coordinate with distributors for order flow, stock updates, and collection.
- **Customer Service**:
- Address product-related queries from end users and retailers.
- Act as a liaison between company and market for feedback and improvements.
**Relevant Industries**:
- Paints & Coatings (Decorative / Industrial / Automotive)
- Wood Finishes (PU, NC, Melamine, etc.)
- Waterproofing and Construction Chemicals
- Plumbing & Sanitary Fittings (e.g., Jivanjor)
- Adhesives & Sealants (ICA Pidilite)
- Automotive Refinishing (Nippon, MRF)
**Required Skills**:
- **Sales & Negotiation Skills**:
- **Territory Mapping & Dealer Management**:
- Excellent **Communication & Interpersonal skills**:
- **Product Knowledge** in coatings, chemicals, or paints
- **MS Excel**, Reporting Tools, and CRM (if applicable)
- Two-wheeler with valid driving license (preferred)
**Educational Qualification**:
- Minimum**:Graduate in any stream** (B.A., B.Com., B.Sc., etc.)
- Preferred**:BBA / MBA in Marketing or Sales**, or **Diploma in Paints/Chemicals/Coatings**
**Job Types**: Full-time, Permanent
Pay: ₹30,000.00 - ₹42,000.00 per month
**Benefits**:
- Provident Fund
Schedule:
- Day shift
**Language**:
- English (preferred)
Shift availability:
- Day Shift (preferred)
Work Location: In person
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