Retail Sales Officer

1 day ago

Faridabad Haryana, India WOODVER COATINGS PVT. LTD. Full time

**Job Title**:
**Retail Sales Officer**

**Experience Required**:

- **2 to 5 years** in B2C or Channel Sales in relevant industries like **coatings, paints, automotive refinishing, wood finishes, or plumbing/construction chemicals**.
- Experience in handling **dealers, applicators, contractors, and retail counters**.

**Responsibilities**:

- **Retail Sales & Distribution**:

- Develop and maintain strong relationships with **retailers, dealers, and channel partners**.
- Ensure availability and visibility of products at key counters.
- Achieve monthly and quarterly **sales targets and KPIs**.
- **Market Development**:

- Identify and onboard **new dealers/applicators** in assigned geography.
- **Promotions & Branding**:

- Execute **in-store branding, POP installation, and promotional campaigns**.
- Support **ATL/BTL marketing activities** in the retail segment.
- **Reporting & Analysis**:

- Maintain daily sales reports, beat plans, competitor tracking.
- Coordinate with distributors for order flow, stock updates, and collection.
- **Customer Service**:

- Address product-related queries from end users and retailers.
- Act as a liaison between company and market for feedback and improvements.

**Relevant Industries**:

- Paints & Coatings (Decorative / Industrial / Automotive)
- Wood Finishes (PU, NC, Melamine, etc.)
- Waterproofing and Construction Chemicals
- Plumbing & Sanitary Fittings (e.g., Jivanjor)
- Adhesives & Sealants (ICA Pidilite)
- Automotive Refinishing (Nippon, MRF)

**Required Skills**:

- **Sales & Negotiation Skills**:

- **Territory Mapping & Dealer Management**:

- Excellent **Communication & Interpersonal skills**:

- **Product Knowledge** in coatings, chemicals, or paints
- **MS Excel**, Reporting Tools, and CRM (if applicable)
- Two-wheeler with valid driving license (preferred)

**Educational Qualification**:

- Minimum**:Graduate in any stream** (B.A., B.Com., B.Sc., etc.)
- Preferred**:BBA / MBA in Marketing or Sales**, or **Diploma in Paints/Chemicals/Coatings**

**Job Types**: Full-time, Permanent

Pay: ₹30,000.00 - ₹42,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift

**Language**:

- English (preferred)

Shift availability:

- Day Shift (preferred)

Work Location: In person

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